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Marketing
Retail Revolution
ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media space
January 27, 2025
Member Exclusive
Digiday+ Research: Marketers expect bigger budgets in 2025, with an eye on investing more in influencers
January 24, 2025
The Creator Economy
Marketers cautiously resume TikTok spending after shutdown, while some continue enacting ban measures
January 24, 2025
Brands in Culture
Why the Sundance Film Festival is becoming more important for marketers
January 24, 2025
Gaming & Esports
The TikTok outage caused TikTok Shop sales to spike, not sink
January 23, 2025
Evolving Agencies
Havas acquires sports marketing agency in first deal following stock exchange debut
January 23, 2025
Retail Revolution
Retail chain WHSmith brings first airport ad network into the specialty retail media race
January 22, 2025
The Programmatic Marketer
Amazon’s DSP ambition: Becoming the primary DSP for advertisers
January 22, 2025
Advertising around Politics
As Trump returns to the White House, media buyers clamp down on brand safety
January 22, 2025
The Creator Economy
Agencies have mixed feelings about using AI tools for product placements and influencer marketing
January 21, 2025
Gaming & Esports
What marketers need to know about Zepeto, the Korean metaverse platform
January 21, 2025
Member Exclusive
Marketing Briefing: As corporate America fosters a closer relationship with Trump, marketing will remain neutral
January 21, 2025
Marketing on Platforms
Here are the winners and losers of TikTok’s U.S. shutdown drama
January 20, 2025
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