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Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
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Marketing
‘Useless artifacts’: Why brands keep making emoji keyboards
May 17, 2016
Marketing
Inside Tough Mudder’s content strategy
May 17, 2016
Marketing
76ers sell the first NBA ad on players’ jerseys to StubHub
May 16, 2016
Marketing
Agencies are so bullish on VR they’re eating some of the cost to convince brands
May 16, 2016
Marketing
‘Who Pays Influencers?’ A new site crowdsources influencer marketing rates
May 13, 2016
Marketing
Inside Heineken’s Facebook Live plan: ‘It’s not just about scale.’
May 13, 2016
Marketing
Close reading: The most insufferable vodka ad ever produced
May 13, 2016
Glossy
Make way, Fabio: The body-positivity movement is slowly changing male models
May 13, 2016
Marketing
How to sell insurance to young people on Snapchat
May 13, 2016
Marketing
Google proposes 13 emojis to better represent female professionals
May 12, 2016
The Confessions
Confessions of a social media exec on influencer marketing: ‘We threw too much money at them’
May 12, 2016
Marketing
Marketers and publishers rush into VR, but grumble about cost and consumer awareness
May 12, 2016
Marketing
Experience, not expense: The evolving definition of luxury brands
May 12, 2016
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