Google proposes 13 emojis to better represent female professionals

Emojis are replacing Barbies as the battleground where the fight over the portrayal of women is being waged.

A group of Google employees is pushing for 13 new emojis to be approved with a “goal of highlighting the diversity of women’s careers and empower girls everywhere,” according to their proposal submitted to the Unicode Consortium this week.

“No matter where you look, women are gaining visibility and recognition as never before,” the developers said in a its proposal. “Isn’t it time that emoji also reflect the reality that women play a key role in every walk of life and in every profession?”

As of now, emojis depicting women are overwhelmingly stereotypical: There’s nail painting and hair grooming; there’s flamenco dancing and twin burlesque bunnies. Men, meanwhile, are cops and doctors and athletes, as Always pointed out as part of their “Like a Girl” campaign. Google’s proposal includes doctors, farmers, graduates and professors for both sexes. There’s even a David Bowie tribute emoji.

Unicode Consortium is currently mulling which emojis will be allowed in its next batch, due to arrive on people’s phones in mid-2017. However, the Googlers might have an advantage since the Consortium’s president, Mark Davis, is also a Google employee.

https://digiday.com/?p=178026

More in Marketing

With TikTok deadline, agencies are ‘staying the course’ but prepared to respond this weekend

This time around, eight agencies and influencer marketing execs told Digiday that their general sentiment going into the April 5 deadline is more calm and confident.

More brands are blending deterministic and probabilistic data for hybrid targeting approaches

Advertisers are exploring AI-assisted lookalike modeling for new audience targeting approaches — brought on by the fading third-party cookie.