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Digiday @ Possible
At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies
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The case for and against… advertising through the trade war
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PwC’s Formula One-aided brand refresh hints at ‘safe harbor’ of live sports amid a potential economic crisis
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Digiday @ Possible
With 600 million monthly active users, X’s Linda Yaccarino doubles down on dismissing journalism
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Creators pivot as brands’ spending goes into ‘freeze mode’
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Navigating Economic Instability
British and European marketers trim ad spend in the face of Trump’s tariffs
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Digiday @ Possible
Economic uncertainty bubbles up in conversations on first day of Possible
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Evolving Agencies
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Marketing on Platforms
Snap’s growth dominance stands to be questioned — what are the asks?
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Member Exclusive
Marketing Briefing: Major marketers like Colgate-Palmolive, P&G note ‘pensive and anxious’ consumers during earnings
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Google on Trial
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Life Beyond the Cookie
The winners and losers of Google’s third-party cookie reversal
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