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Member Exclusive
Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment
March 5, 2024
Life Beyond the Cookie
Advertisers slowly acknowledge that measurement, not targeting, might be the bigger cookie deprecation challenge
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Gaming & Esports
Why Riot Games is betting big on ‘Valorant’ with the VCT Team Capsules
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Life Beyond the Cookie
Ad tech’s multi million-dollar quandary: Balancing budgets amid Google’s Sandbox uncertainty
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Digiday+ Research deep dive: Brands are still on Facebook, but they’re spending a lot more on Instagram
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Life Beyond the Cookie
‘It’s going to make our jobs harder’: Effects of Google’s third-party cookie fallout compound for marketers
March 4, 2024
Life Beyond the Cookie
Ad tech’s take: early reactions to Google’s third-party cookie demise
March 1, 2024
Gaming & Esports
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Brands in Culture
Inside Quaker’s ‘iterative’ approach to make its advertising work globally and locally
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The Programmatic Marketer
Investment is (slowly) trickling back into ad tech
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Research Briefing: Walmart will beef up its retail media network with Vizio acquisition
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Gaming & Esports
How Ubisoft’s measured approach to esports paid off at Six Invitational 2024
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Marketing on Platforms
As competition stiffens in digital marketing, Orangetheory Fitness reconsiders performance spend
February 28, 2024
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