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As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year’
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Why more brands are looking to augmented reality product try ons to drive sales
January 25, 2021
Retail Revolution
‘Pouring gasoline where it needs to be poured’: Why a DTC seafood company is rethinking its ad spend
January 22, 2021
Brands in Culture
U.S. retail and fashion brands are cautiously optimistic about Biden’s ‘Buy American’ plan
January 22, 2021
Digiday+ Marketing Briefing
Marketing Briefing: Marketers and agency execs are hoping for more optimism post-inauguration
January 19, 2021
Brands in Culture
Why Adidas treats esports deals like media partnerships, not sponsorship deals
January 18, 2021
Agency Culture
‘Must be a better way’: Why Mother is getting into the media business with new independent agency
January 15, 2021
Future of Work
Fashion brands are abandoning traditional org charts in favor of ‘fluid’ teams
January 14, 2021
Retail Revolution
‘People won’t question our ability’: Why performance marketing agencies want to create their own DTC brands
January 14, 2021
Marketing
‘Not a place for takeovers’: Pepsi amps up Triller marketing plans
January 12, 2021
Future of Work
Welcome to the ground floor: street-level offices for a post-pandemic world
January 11, 2021
The Confessions
‘The reality is we have to be professional’: Confessions of an ad exec on working amid the chaos at the Capitol
January 11, 2021
Digiday @ CES
Marketers, agency execs expect deal making to continue at CES, despite the virtual venue
January 8, 2021
Member Exclusive
Despite hungry VCs, DTC brands are rethinking their fundraising approach
January 8, 2021
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