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Why JOGO is spending millions of dollars to publish ‘AAA’ games on Fortnite Creative
October 25, 2024
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Marketing on Platforms
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Why the NBA is helping basketball creators make longer YouTube videos
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Brands in Culture
Why marketers like Procter & Gamble’s Marc Pritchard see getting back to basics as a path to growth
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Gaming & Esports
How Siren Blasters’ creator campaign shows the strengths and weaknesses of influencer marketing
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Marketing on Platforms
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Generative AI
Mondelēz takes AI in-house to try and curb marketing costs
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Digiday+ Research: Brands tweak channels, pricing strategies ahead of 2024 holiday shopping season
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Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators
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Marketing on Platforms
How the Biden-Harris administration revitalized the White House’s digital strategy
October 21, 2024
Marketing on Platforms
Maybelline is leveraging Pinterest to reach Gen Z makeup fans
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Retail Revolution
‘Are you spending my money wisely?’: Marketers get creative to address RMN transparency questions
October 21, 2024
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