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As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discounts
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Marketing
Marketing on Platforms
Inside Reddit’s U.K. advertising growth ambitions
February 28, 2022
Marketing on Platforms
‘It’s not a peanut butter spread approach’: How advertisers are adapting to a more nuanced social landscape
February 28, 2022
Gaming & Esports
Why Super League is partnering with ad tech vendors to sell its holdings in the metaverse
February 25, 2022
Marketing
Public ad tech CEOs: ‘If you don’t need the capital right now, then wait’
February 25, 2022
Gaming & Esports
‘Winning is part of the culture’: A Q&A with Leonard Edwards, Evil Geniuses’ new head of global partnerships
February 24, 2022
Marketing on Platforms
How Abercrombie & Fitch is using TikTok to reintroduce the brand and ‘reflect back who our consumer is today’
February 24, 2022
Marketing on Platforms
How a DTC vitamin company is rethinking its media mix as CPMs continue to rise
February 23, 2022
Gaming & Esports
The Rundown: Why fighting games are an underutilized resource for esports-minded brands and their partners
February 23, 2022
Agency Culture
‘Never not on a pitch’: Staffers feel burnout amid agency pressure to pitch new business with fewer resources
February 22, 2022
The Programmatic Marketer
Singtel has appointed investment bank Moelis to explore a potential sale of Amobee
February 22, 2022
Member Exclusive
Marketing Briefing: Q&A with inclusive marketing strategist Lola Bakare on Black History Month and how brands should not be ‘just about getting it done’
February 22, 2022
Gaming & Esports
Huawei’s in-game campaign shows the power of in-game ads — and the importance of measurement
February 22, 2022
Brand Safety
In the age of ad tech mergers, IAS is prioritizing trust as it ads CTV sales to its business model
February 22, 2022
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