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Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
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As cannabis advertising goes mainstream, guidelines take shape
July 7, 2023
Marketing on Platforms
Marketers remain frustrated by Twitter’s rate limits as Meta’s Threads tries to compete for users
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Brands take their intellectual properties to Hollywood — with marketing mixes to go along with them
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‘All these text based apps are screaming for space’: Social media professionals grapple with Twitter competitors
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Generative AI
By adding human review of AI content, Shutterstock expands indemnity to enterprise clients
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Ad tech’s 2023 vibe shift
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Meta’s Twitter rival Threads has launched — here’s what you need to know
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Gaming & Esports
Why Major League Baseball is exploring potential revenue and sponsorship opportunities in the metaverse
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Member Exclusive
Research Briefing: Instagram hopes Threads will overtake Twitter as top messaging app
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Marketing on Platforms
Meta’s Alvin Bowles on next steps for Reels ads
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Brands in Culture
Cereal company builds millennial, Gen Z following on TikTok, Instagram as social media behavior and algorithms change
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The Programmatic Marketer
MediaMath’s bankruptcy exposes ad tech’s cash flow and credit management challenges
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Gaming & Esports
Why esports betting company Rivalry uses a chicken mascot to get higher in the pecking order among esports fans
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