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Marketing
Gaming & Esports
How a Twitch streamer’s NFL Draft event shows brands’ interest in fans at the crossroads of gaming and sports
April 26, 2023
Member Exclusive
Digiday+ Research: So how is that post-cookie prep going, anyway?
April 26, 2023
Gaming & Esports
In the in-game advertising world, tension is mounting between intrinsic ads and immersive brand experiences
April 25, 2023
Member Exclusive
Marketing Briefing: Buyers, marketers call FB glitch that spiked CPMs, cratered performance ‘Groundhog Day’
April 25, 2023
Gaming & Esports
Why Activision is partnering with the Snapdragon Pro Series to level up the ‘Call of Duty: Mobile’ esports scene
April 25, 2023
Brands in Culture
Brands turn to gamification to reach hockey fans during the NHL playoffs
April 24, 2023
Experimental Channels
How a major KFC franchisee is bolstering its marketing strategy with SMS
April 24, 2023
Strategizing for the Future
What marketers need to know about ‘Generation Zennial,’ from social media to buying habits
April 24, 2023
Marketing on Platforms
Elon Musk targets smaller advertisers by forcing them to pay for verification to run ads on Twitter
April 21, 2023
The Confessions
Confessions of a social media manager on the pressure of managing live streams
April 21, 2023
Gaming & Esports
‘We have a lot of teams who are out in the marketplace, and they’re struggling’: A Q&A with Riot Games esports head John Needham
April 21, 2023
The Creator Economy
More brands choose Boomer, Gen X influencers, as ‘older audiences can be just as impactful’ as young ones
April 21, 2023
Gaming & Esports
Why Sega’s acquisition of Rovio could signal a return to M&A for the gaming industry
April 20, 2023
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