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Marketing
Retail Revolution
‘There’s not enough money to go around’: Agency execs sound off on promises of burgeoning retail media landscape
April 5, 2024
The Programmatic Marketer
Ad tech’s movers and shakers are readying a resurgence of M&A activity
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Gaming & Esports
Why the esports industry’s publisher ownership model is on its way out
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Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend
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Gaming & Esports
How Luminosity Gaming won over Kroger to get in to Super Smash Bros.
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Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie
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Marketing Briefing: How eBay is experimenting with generative AI for more ad personalization now
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Generative AI
Unraveling the AI dilemma in media agencies: cost savings or revenue shake-up?
April 2, 2024
Gaming & Esports
G/O Media and Kotaku staff are locked in a battle for the gaming website’s soul and business
April 1, 2024
Marketing on Platforms
‘It’s just going to be a competition of attention’: Why performance marketers are shifting their priorities to build the brand
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Member Exclusive
Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline
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Retail Revolution
The Home Depot rebrands its retail media network in pitch for ad dollars
March 29, 2024
Retail Revolution
Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options
March 28, 2024
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