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Marketing
The Creator Economy
‘We don’t have a social media strategy’: How Baked by Melissa’s CEO and co-founder Melissa Ben-Ishay went from founder to influencer
August 13, 2024
Member Exclusive
CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers
August 12, 2024
Brands in Culture
Here’s how brands are approaching the Paralympic Games
August 12, 2024
Marketing on Platforms
Why Apple is the Big Tech dark horse of adland
August 12, 2024
Gaming & Esports
Does anime’s presence at the Paris Olympics signal the end of the jock-nerd divide?
August 9, 2024
Life Beyond the Cookie
Uber’s $1 billion ad business expected to remain untouched amidst Google’s third-party cookie fallout
August 9, 2024
Brand Safety
Elon Musk’s lawsuit shatters GARM, revealing industry’s fracture and fear
August 9, 2024
Life Beyond the Cookie
What Google’s third-party cookie left turn means for retail media’s growth spurt
August 8, 2024
The Creator Economy
As athletes embrace influencer work, ‘a new breed of agency’ emerges
August 8, 2024
Gaming & Esports
Why G2 Esports is hiring from the agency world as it looks to expand beyond gaming
August 8, 2024
Gaming & Esports
How Discover’s ‘College Football 25’ integration demonstrates EA’s advertising dreams
August 7, 2024
Marketing on Platforms
What’s next for Google after federal judge’s monopolization ruling?
August 7, 2024
Marketing on Platforms
X takes legal action against advertisers to challenge media status quo
August 7, 2024
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