Connect with execs from Axios, The New York Times, Paramount and more.
The agency talent crunch is all too real — and with summer intern season gearing up, looking for good talent is top of mind. That’s why digital agency Organic is putting prospective new hires to the test with a “Random Brief Generator.” Intern hopefuls are sent a direct link to the generator, which was created in-house, and are then given a (somewhat bizarre) random creative brief.
The assignments themselves are hardly typical. These are Frankenstein briefs, cobbled-together from array of variables that ask applicants to “help” a certain demographic do something using a piece of tech, at a specific place. For example: “Help Conan the Barbarian kick some tires using augmented reality at a nursing home” or “Help Gandhi eat healthily using wearables in a grocery store.”
The “variables” in the brief generator are a mish-mash of the types of clients Organic has, the technologies it’s working with or are excited about, and the audience it wants to attract.
Hopeful interns then get 48 hours to come up with a concept, submitted in any medium the applicant wants. A team at Organic will look through and invite people to the final interview round. There are 11 slots open across disciplines — the agency wants creative minds not just in the creative department, but also in the technology and accounts side of the business.
In the past, the company recruited local talent through more traditional methods, going to smaller schools or asking for referrals from employees. This year, trying to do something new, the company asked for suggestions from employees on how they should look for interns.
“We are attracting people who really want to do something unique, different and have a say in what they do,” said a spokesperson. “Finding the right type of intern and someone who fits our culture is the most important.”
More in Marketing
Dentsu strikes Meta deal to build plumbing for mass influencer activation
Top CMOs are assembling armies of creators, but many lack the infrastructure required to get the most out of them. A deal between Dentsu and Meta aims to fix that problem.
“Brands recognize the cultural dominance of podcasts”: global podcaster Mel Robbins talks AI, ad budgets and audience ownership
The global podcaster sat down with Digiday during her first-ever Cannes Lions — an event she now knows holds real value.
Dollar Shave Club’s bet: AI makes agencies optional, not obsolete
Dollar Shave Club makes 90% of its advertising in-house. AI is coming for the other 10%.