Digiday Publishing Summit:

Connect with execs from The New York Times, TIME, Dotdash Meredith and many more

SECURE YOUR SEAT

Oreo Comes up With Oddball Single-Serving Site

As part of its ongoing “Cookie vs. Creme” campaign, Oreo has created a fun new site that asks fans to pick a side: Cookie or creme?

The Super Important Test is a website that lets fans cast their vote for best part of an Oreo, the cookie or the creme. After picking a side, a funny, random video shows up, informing you that you’ve made the right choice. The catch is no matter which you pick, cookie or creme, you will be shown a video that tells you that you picked the right one. There is no wrong answer.

Wieden+Kennedy created over 30 videos for the site, all of which are somewhat bizarre and entertaining. There’s a weird upside down man, a 2D horse animation, a talking gorilla with a British accent animation, a weird robotic cat video and other oddball content. The videos are all shareable via Facebook, Twitter and email.

This is playful addition to the campaign, which included that awesome series of parody videos with Oreo separating machines.

https://digiday.com/?p=34507

More in Marketing

WTF is ‘Google Zero’?

The era of “Google Zero” — industry shorthand for a world where Google keeps users inside its own walls — is here.

privacy search

The next browser wars are here — and AI wants the ad dollars too

Perplexity and OpenAI are getting ready to take on Google’s Chrome, but will need a solid ad business to keep their browsers ticking along.

Vista Equity Partners’ TripleLift implements ‘significant’ layoffs

The latest round of layoffs is understood to have impacted all departments at the SSP across multiple geographies.