Only a few spots left to join us for the Digiday Publishing Summit
Join us Sept. 14-16 in Miami to connect with top publishing leaders
OkCupid is the epitome of a data-driven brand. Founded in 2004 by four math majors, the company used data to differentiate itself in a crowded market. Most company blogs are dreary affairs, but OKCupid’s became a must-read for fun, titillating factoids like how race affects the types of messages one gets on the dating site.
Sam Yagan, an OKCupid founder, spoke at Digiday’s Data Marketing Summit about why OkCupid is so focussed on data and how it was able to monetize itself because of this wealth of data.
“People think that people turn online for dating because they need someone to find their soul mate for them, but we think it’s because you want a bigger pool of people to choose from,” he said . “Data is key to sorting through all of these people.”
Below is Yagan’s presentation and video of his talk at DMS.
Trending in
Most Read
More in Marketing
Ace Hardware adds weather-triggered programmatic ads to retail media strategy
September 3, 2026
This story was originally published on sister site, Modern Retail. Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week. The new features include incrementality measurement functions for off-site media; social amplification and influencer marketing […]
How every major platform pays creators
September 1, 2026
Every platform monetizes creators differently, with varying requirements and audience thresholds, and a propensity for change.
Brands bring the U.S. Open to fans with tennis-themed pop-ups around New York City
September 1, 2026
Marketers are pulling out all the stops to tie their brands to the U.S. Open, including hosting public pop-ups in other parts of New York City.