“Netflix and Chill” has gone from an Internet meme to a real-life money making experience.
A posting on Airbnb popped up yesterday advertising a 1-bedroom apartment in Manhattan decked out in Netflix-themed bedspread, an HD projector connected to the streaming service and a full bar available to rent for $400 a night, or roughly the price of 40 months worth of subscriptions.
The listing was created by New York-based artist and former agency creative Tom Galle and his friends from the art collective Art404. Galle has a history of transferring Internet culture into the real world, like building an app that finds people’s saddest tweets.
Galle, 31, told Digiday that the “Netflix and Chill” room is itself is private, but the listing notes that there are Art404 members living above it.
Netflix was not involved with the scheme and declined to comment, maintaining its relative distance from the somewhat risqué marketing meme.
But Galle said a friend of his who works at Netflix said the reaction from the company was generally positive. The only quibble was about the old logo being used on the bedspread, instead of its new one. “They didn’t reach out directly to us though,” he said. “But at least we’re on their radar.”
So far, it’s only received one booking in February, but he plans to keep the listing active for a few months.
More in Marketing
Indie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power with negotiating leverage
Indie agencies say DSP giants block direct seats and fee relief despite spend commitments.
Nearly 30% of holiday budgets expected to be spent by the end of October
Per a new report from Deloitte, 28% of shoppers’ budgets are expected to be exhausted by the end of October.
Apple finally explains its Safari block, and identity companies are in its sights
As Apple spells out its case for blocking identity companies in Safari, its job board shows an ads business with big plans.