The New E-Commerce Site That Doesn’t Want Your Money
Imagine that you could buy things from a store without it costing you a cent. That’s the idea behind a feel-good e-commerce shop started by two ad creatives.
It’s called The Merit Shop, and the only payment method the store accepts is “talent.”
The Merit Shop is the brainchild of Daniel Soares, creative/art director at AKQA San Francisco, and Pedro Sampaio, a freelance art director and Miami Ad School student, with the help of developer Joao Stein. In order to procure something from the online store, you have to be the first to submit an example your talent — either by YouTube video or Instagram. Once users send in the link to the video showcasing their special skill, Soares and Sampaio review and verify the content, and then send an email confirmation notifying them that their payment has been received.
For example, Frederico Roberto bought a pair of sneakers by sharing a video of himself making a “honk sound,” and Neil Lopez bought a Tamagotchi by sharing a video of himself doing standup. The supply is limited, so people have to act quickly.
As Soares explained, he and Sampaio came up with the idea for their e-commerce site after getting into a discussion about money and how it was dividing the world.
“Once someone invented the concept of money, so we thought: Why not re-invent it?” explained Soares. “Of course, it is not a concept that would work for real, but it works in our little corner of happiness.”
Soares and Sampaio bought the products on sale at the Merit Shop with their own money, which they’re not expecting to earn back. For them, it is a cultural experiment that they are excited about.
“This project is not about us,” said Saores. “We would love to make it a long-lasting platform, and for that, we’d need support from other people.”
Their hope is that people will continue to participate and that eventually retailers and brands will get involved too and participate in this fun, feel-good (and decidedly nontraditional) way of exchanging goods.
“Making an idea happen costs you a lot, a lot more than just money, but in the end its all worth it,” said Soares. “This project has already been a great ride.”
Bic puts its ‘largest investment’ in over 5 years to pitching its new razor with influencers like Ariana Madix
Aside from a 30-second spot that appeared during the season finale of Vanderpump Rules, Bic has stopped spending on linear TV.
How brand, agency executives see AI being applied to programmatic advertising
Execs from Digitas, HP, OMD and elsewhere see AI helping to streamline workflows and create content for programmatic ads.
How influencer agency Billion Dollar Boy is using AI to change discovery in that space
Billion Dollar Boy is using artificial intelligence to boost the creator economy – in particular to improve the search and discovery of influencers.
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
Amid a dearth of ad tech M&A, LiveRamp fielded inbound inquiries over a potential sale
Credit bureau Experian linked with such talks but intense competition proves a hindrance.
Why Cars.com is driving away from performance marketing and toward influencers
To boost brand awareness, Cars.com is doubling down on its influencer marketing efforts.