Netflix Makes ‘Arrested Development’ a Treasure Hunt
The best marketing often is subtle. Netflix is taking subtlety even further—it’s getting sneaky with its latest marketing effort for the former FOX TV series “Arrested Development.”
Netflix announced earlier this month that it would be continuing the beloved TV series, which was cut from FOX in 2006. To help build excitement for the 14 new episodes of the series that will be available for streaming on Netflix starting this May, Netflix is hiding little hints on its site about what is to come for the quirky Bluth family.
For example if you search for the word “blue” on Netflix, you’ll notice a strange blue handprint on the side of the screen, which is a reference fans will appreciate from to the season two episode, “The One Where Michael Leaves.” If you click on the handprint, Netflix’s video player opens to the exact scene in that episode where Michale Bluth (Jason Bateman) finds a series of the blue handprints himself.
Netflix also has a bunch of fake movie titles in its library like “Les Cousins Dangereux” and “Families with Low Self Esteem,” which are supposed to be about members the Bluth family or related somehow “Arrested Development” in one way or another. Click one of these fake movie titles and you’ll clips from past episodes.
It’s a really fun and unexpected way to promote the new episodes. Other marketers should take note.
Jose Cuervo Tequila celebrates UFC’s 30th anniversary with Kevin Holland, Stephen “Wonderboy” Thompson ads
Mexico-based Jose Cuervo, is the first tequila brand to be a direct advertiser of the UFC with spots featuring UFC fighters Kevin Holland, a Cuervo ambassador, and Stephen "Wonderboy" Thompson.
Benjamin Moore is using OOH near big-box retailers to say their paint isn’t there, encouraging people shop local
The 140-year-old paint brand wants to make sure people know that it is only available at local retailers.
With advertising in flux, Twitter is outsourcing ad monetization to ad tech
Since May 13, Twitter has been selling ad inventory through the mobile advertising marketplace Inmobi.
SponsoredHow agencies’ relationships with RMNs are continuing to evolve in 2023
Sponsored by Best Buy Ads As retail media networks proliferate, agencies are increasingly identifying RMNs as valuable opportunities for their brand clients as they seek quality audience data, meaningful reporting and insights, and authentic and engaging ad formats and creative. However, there are many options for them to work through as they select RMN partners. […]
Marketing Briefing: As Pride approaches, marketers should be ‘truly invested’ as marketing backlash continues
Marketers and agency execs say that this current moment will likely make clear the brands that are truly committed to supporting the LGBTQIA+ community and those that had simply made Pride an annual marketing moment.
Why Airbnb’s global head of marketing says in-housing agency critique is a fallacy
As the in-housing agency trend continues, Digiday talks to Airbnb about its strategy.