Insights from CTV leaders at Dentsu, Horizon Media and more
Netflix has a dream gig for people with generous vacation time and a sharp Instagram eye.
The streaming service is looking for “Grammasters” again — four lucky people who will spend two weeks in Europe and the Middle East to post pictures from “popular shows, films, and even Netflix originals.” Netflix is paying $4,000 for the job plus covering travel expenses.
To enter, follow Netflix on Instagram and hashtag your three best original photos that “show off your interests or passions” hashtagged with #grammasters3 before March 6. The photos will be used across Netflix’s Instagram accounts.
Last year, Netflix sent three people across North America taking pictures of sets of Netflix originals and purchased shows streaming on it, like “Gossip Girl, “Twin Peaks,” “Dexter,” and “House of Cards.”
More in Marketing
Retail media’s mid-2025 reality: Why advertisers are going all in on full-funnel
Retail media’s meteoric rise may finally be leveling off — and that’s forcing advertisers to take a harder look at what they’re getting for their money.
TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet
TikTok is developing a lifeboat for its American business, but media buyers are wary of advertising implications.
Bold Calls for the back half of 2025
Now’s a good moment as any to take stock —and make a few bold calls about what’s coming next.