N stands for Netflix’s — and it also stands for “new.”
The streaming service rolled out a new “N” emblem today across its Facebook, Twitter and Instagram profiles surprising its users. The red N, which replaces the full brand name, follows the flat, so-called “material design” trend that’s seen in recent Google, YouTube and Instagram redesigns.
Netflix isn’t ditching its red and white logo it unveiled in 2014. Rather, the redesigned “N” is a new element for its mobile apps and social media profiles. The full “Netflix” word will still be used on advertisements and show bumpers.
Reactions were mixed:
Another week, another logo fail… What the hell is this #netflix 2003? pic.twitter.com/mRmu2JnC2N
— Dam (@DamsTweets) June 20, 2016
New Netflix logo… pic.twitter.com/vT4qviBzVo
— Linda (@bangbangbruja) June 20, 2016
I like the new @netflix logo pic.twitter.com/OH1C0EFudX
— Jose del Corral (@J0se) June 20, 2016
And someone already posted a think piece about the change on Medium, calling it “cold” and “not needed.”
Netflix is the latest tech company to freshen itself up, following revamps from Facebook and Uber.
More in Marketing
Future of Marketing Briefing: Media measurement is becoming an asset in boardroom theater
Major advertisers spent their quarterly earnings calls talking up media effectiveness efforts to analysts and shareholders this week. It suggests a shift in the way C-suites consider ad spend.
Nike, Lululemon hit with lawsuits alleging deceptive ‘phantom discounts’
In recent weeks, major global brands have been the subject of lawsuits alleging deceptive pricing strategies.
Inside Unilever’s 300,000 creator network: the logistics behind the headline number
Unilever says it works with 300,000 creators, but not all of them play the same role. Agency executives explain what that number means.