Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
N stands for Netflix’s — and it also stands for “new.”
The streaming service rolled out a new “N” emblem today across its Facebook, Twitter and Instagram profiles surprising its users. The red N, which replaces the full brand name, follows the flat, so-called “material design” trend that’s seen in recent Google, YouTube and Instagram redesigns.
Netflix isn’t ditching its red and white logo it unveiled in 2014. Rather, the redesigned “N” is a new element for its mobile apps and social media profiles. The full “Netflix” word will still be used on advertisements and show bumpers.
Reactions were mixed:
Another week, another logo fail… What the hell is this #netflix 2003? pic.twitter.com/mRmu2JnC2N
— Dam (@DamsTweets) June 20, 2016
New Netflix logo… pic.twitter.com/vT4qviBzVo
— Linda (@bangbangbruja) June 20, 2016
I like the new @netflix logo pic.twitter.com/OH1C0EFudX
— Jose del Corral (@J0se) June 20, 2016
And someone already posted a think piece about the change on Medium, calling it “cold” and “not needed.”
Netflix is the latest tech company to freshen itself up, following revamps from Facebook and Uber.
More in Marketing
Pitch deck: Why Amazon believes its premium streaming inventory is worth the money
Amazon is pitching its DSP to make the case.
In Graphic Detail: The state of the marketing agency sector
Revenue figures from Omnicom, Publicis and Havas, and new employment stats, offer a snapshot on a quickly evolving industry.
Future of Marketing Briefing: The mental gymnastics of principal media
Welcome to the psychological CrossFit class of modern marketing. Here’s how marketers are learning to move through it.