N stands for Netflix’s — and it also stands for “new.”
The streaming service rolled out a new “N” emblem today across its Facebook, Twitter and Instagram profiles surprising its users. The red N, which replaces the full brand name, follows the flat, so-called “material design” trend that’s seen in recent Google, YouTube and Instagram redesigns.
Netflix isn’t ditching its red and white logo it unveiled in 2014. Rather, the redesigned “N” is a new element for its mobile apps and social media profiles. The full “Netflix” word will still be used on advertisements and show bumpers.
Reactions were mixed:
Another week, another logo fail… What the hell is this #netflix 2003? pic.twitter.com/mRmu2JnC2N
— Dam (@DamsTweets) June 20, 2016
New Netflix logo… pic.twitter.com/vT4qviBzVo
— Linda (@bangbangbruja) June 20, 2016
I like the new @netflix logo pic.twitter.com/OH1C0EFudX
— Jose del Corral (@J0se) June 20, 2016
And someone already posted a think piece about the change on Medium, calling it “cold” and “not needed.”
Netflix is the latest tech company to freshen itself up, following revamps from Facebook and Uber.
More in Marketing
Google’s World Cup brand counterattack highlights shifting search behavior
The tech giant is running ads intended to reintroduce its search engine to users, as it begins to feel competitive heat in the AI era.
The hunt for a post-LiveRamp successor is already underway
Prospects are less interested in replicating LiveRamp than securing identity, data and infrastructure.
Cannes Briefing: Creators didn’t come to Cannes for parties this year. They came for briefs.
At a festival where one company’s absence from a patch of sand can be read a dozen different ways, creators are giving Cannes Lions a different kind of energy.