N stands for Netflix’s — and it also stands for “new.”
The streaming service rolled out a new “N” emblem today across its Facebook, Twitter and Instagram profiles surprising its users. The red N, which replaces the full brand name, follows the flat, so-called “material design” trend that’s seen in recent Google, YouTube and Instagram redesigns.
Netflix isn’t ditching its red and white logo it unveiled in 2014. Rather, the redesigned “N” is a new element for its mobile apps and social media profiles. The full “Netflix” word will still be used on advertisements and show bumpers.
Reactions were mixed:
Another week, another logo fail… What the hell is this #netflix 2003? pic.twitter.com/mRmu2JnC2N
— Dam (@DamsTweets) June 20, 2016
New Netflix logo… pic.twitter.com/vT4qviBzVo
— Linda (@bangbangbruja) June 20, 2016
I like the new @netflix logo pic.twitter.com/OH1C0EFudX
— Jose del Corral (@J0se) June 20, 2016
And someone already posted a think piece about the change on Medium, calling it “cold” and “not needed.”
Netflix is the latest tech company to freshen itself up, following revamps from Facebook and Uber.
More in Marketing
Beverage brands update Dry January marketing based on changing consumer habits
Today, people generally seek balance when pursuing their personalized wellness goals in a new year.
Future of Marketing Briefing: X claims an ad comeback, reality proves out a different thesis
The comeback story X wants told, and the ad business it actually has.
Mythbuster: What AI is not about to do in advertising
As the hype around AI thins into something closer to reality, the ad industry is quietly drawing a line around what LLMs can do — and what they will not be trusted to touch.