National Car Rental is getting mobile and local with its latest campaign involving Foursquare.
The car rental brand is using Foursquare to give city guides to its customers. With the help if its agency 360i, National Car Rental enlisted eight digital influencers in major business travel markets to curate check-in lists of things to see and do in the cities they each represented to help National customers navigate unfamiliar cities.
“With the vast number of business travelers using mobile and knowing that our customers were using Foursquare through check-ins they pushed to Twitter, we recognized an opportunity to provide extremely credible, hyper-local value to our customers,” explained Yona Spiegelglass, brand publicity director for Enterprise Holdings, which operates Alamo Rent A Car, Enterprise Rent-A-Car & National Car Rental.
National chose which cities would be involved in the campaign based on market size and identified influencers in these cities based on their influence in those cities, their knowledge and expertise in travel-related markets and their experience creating valuable content that National customers would find relevant. Some examples of the influencers involved are Chris McGinnis of SFGate.com, Jessica Zweig of CheekyChicago.com and Kristy Owen of 365ThingsAustin.com.
Also National Car Rental is now including all of its rental locations on Foursquare. Each time someone checks in on Foursquare at select National Car Rental locations, the brand will offer up travel tips for nearby restaurants, coffee shops and so on that would be appropriate for business travelers. National is also encouraging its consumer base to share its tips by tweeting at @Nationalpro with hashtag #GoLikeaPro.
“Having an active presence on Foursquare ensures visibility for National’s more than 300 North American locations while also staying connected and top-of-mind throughout our customers’ travels,” said Spiegelglass.
More in Marketing
Why the New York Times is forging connections with gamers as it diversifies its audience
The New York Times is not becoming a gaming company. But as it continues to diversify its editorial offerings for the digital era, the Times has embraced puzzle gamers as one of its core captive audiences, and it is taking ample advantage of its advantageous positioning in the space in 2024.
Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace
Today’s marketing landscape is more fragmented than ever. Like consumer brands, business brands are looking to stand out in a crowded and competitive marketplace, making marketing tactics like streaming ads, influencers and humorous spots more appealing.
As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creators
The NBA’s star athletes are its greatest marketing asset.