If you can’t beat ’em, get ’em involved.
The internet loves bitching about logo designs, from Instagram’s rainbow form to Hillary Clinton’s blue “H.” So to avoid potential social media trolls, Mozilla is inviting everyone to participate in the design process of a new logo that it will debut this September. It’s not working out quite the way they’d hoped.
With the help of agency johnson banks, Mozilla has come up with seven general concepts that it has put up for vote. The winning concept will then be finalized into a more refined design. The seven concepts include ideas like “Connector,” a colorful rainbow-like icon that is inspired by circuitry and tribal patterns, and a blue and purple “Open Button” that represents the open nature of the Internet.
Mozilla hopes that others can help it narrow from seven possible themes to a few concepts that will proceed to iterative design work.
“We have our opinions about these paths forward, our early favorites among the field,” Tim Murray, Mozilla’s creative director and lead on this project, wrote in a company post. “But for now we’re going to sit quietly and listen to what the voices from the concentric rings of our community — Mozillians, Mozilla fans, designers, technologists, and beyond — have to say in response about them.”
People can simply click on each design on the company’s website to see its full system and leave comments. This open-source approach looks like a good fit for Mozilla as the nonprofit believes in net neutrality and transparency.
But David Moritz, founder and CEO for design firm Viceroy Creative, thinks shifting the burden of design onto the public is a mistake. “This is abdicating responsibility for the vision of the company,” said Moritz. “It’s the company’s role to share its vision with its customers. This kind of open feedback is appropriate in some areas but not in identity.”
Others just don’t like the seven candidates.
— Mike Cannella (@MikeCannella_) August 24, 2016
“Those new #Mozilla logos are all horrible,” Twitter user @JSonic7 tweeted.
— _nd_ (@JSonic7) August 24, 2016
Joe Jensen, creative director and co-owner of design company SmartNet Solutions, is not impressed by the proposed designs, neither. He even thinks that some of them are distracting, similar to a stereoscopic image that needs to be deciphered.
“I’m a little surprised that none of them incorporated the historical ties of Mozilla to Netscape or its main product, FireFox,” said Jensen.
Why YouTube’s focus on competing with streamers may have hurt the platform as brands focus on TikTok
As competition continues to heat up in the digital video and content creation space with TikTok, Instagram and the recent addition of social app BeReal, YouTube may be feeling that heat more and more.
Dentsu’s new global gaming lead reflects on gaming strategy ‘void’ in advertising, media
Despite the rapid rise of gaming in recent years — or perhaps because of it — many brands and marketers are still confused about how to best reach the gaming community. Dentsu's new global gaming lead Brent Koning is equipped to navigate these uncertain waters.
‘Time to go on the offense’: In a choppy ad tech M&A market, strategic investors eye deals
For many strategic investors, it's a good moment to put their corporate development teams to work.
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
Member ExclusiveDigiday+ Research: 60% of brands, retailers say holiday revenue will increase this year — slightly
Despite the current economic climate and perhaps not surprisingly following a record-breaking Thanksgiving shopping weekend, Digiday's survey found that the majority of brands and retailers expect revenue to increase during the holiday season over last year -- albeit only slightly.
Why Spotify makes Wrapped its annual marketing moment
As first-party data becomes increasingly important, so does Spotify's Wrapped end of year marketing campaign.