Milk Makeup’s second phase: More retail storefronts and plenty of live video

Just shy of one year after its inception, Milk Makeup has its sights set on international expansion.

The makeup brand, founded by the creative agency and production company Milk Studios, debuted last February with a line of easy-to-use beauty products for the face, eyes and lips that’s now sold in Sephora, Urban Outfitters and Birchbox, and through Milk’s e-commerce site. On Monday, Milk Makeup announced its first round of investment, an undisclosed amount from Main Post Partners, which has previously invested in indie beauty brand Too Faced.

To read the rest of this story, please visit Glossy.

More in Marketing

In graphic detail: The numbers making the case for what holdcos could be

What the data says about the CMO-agency relationship — and none of it is comfortable.

TikTok Search Ads

TikTok rebrands its advertiser pitch around full-funnel ambition

The company’s latest business campaign aims to make the point that the app sees itself as a top tier platform for advertisers, where the full funnel can happen within one experience.