Digiday Publishing Summit: Prices rise Aug. 5

Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others

SECURE YOUR SEAT

Milk Makeup’s second phase: More retail storefronts and plenty of live video

Just shy of one year after its inception, Milk Makeup has its sights set on international expansion.

The makeup brand, founded by the creative agency and production company Milk Studios, debuted last February with a line of easy-to-use beauty products for the face, eyes and lips that’s now sold in Sephora, Urban Outfitters and Birchbox, and through Milk’s e-commerce site. On Monday, Milk Makeup announced its first round of investment, an undisclosed amount from Main Post Partners, which has previously invested in indie beauty brand Too Faced.

To read the rest of this story, please visit Glossy.

https://digiday.com/?p=216866

More in Marketing

How tariffs have upended the back-to-school season

Consumers are more concerned about finding the best deal than they were a year ago, according to recent consumer surveys.

As YouTube Shorts reaches 200 billion views, advertisers increase their investment

In Q2 2025, Shorts averaged over 200 billion daily views, and ad dollars typically follow attention.

Mythbusted: American Eagle and Dunkin’ and the risk of ignoring cultural context in ads

American Eagle has joined the increasingly long list of brands that somehow didn’t see it coming.