Milk Makeup’s second phase: More retail storefronts and plenty of live video
Just shy of one year after its inception, Milk Makeup has its sights set on international expansion.
The makeup brand, founded by the creative agency and production company Milk Studios, debuted last February with a line of easy-to-use beauty products for the face, eyes and lips that’s now sold in Sephora, Urban Outfitters and Birchbox, and through Milk’s e-commerce site. On Monday, Milk Makeup announced its first round of investment, an undisclosed amount from Main Post Partners, which has previously invested in indie beauty brand Too Faced.
To read the rest of this story, please visit Glossy.
More in Marketing
Digiday+ Research: For startup CPG brands, in-person brand activations bring much-needed exposure
Digiday+ Research looks at how digital startups electrolyte drink mix brand Liquid I.V., energy drink brand Lucky Energy and olive oil brand Graza are building up brand love with IRL event activations to better position themselves for retail expansion.
Marketing Briefing: How co-branding became ‘a key piece’ of how marketers plan their year
Marketers seem keener than ever to partner up and collaborate with another brand as a way to generate attention for both brands.
TikTok quietly tests product links in posts as it looks to boost its reputation for shopping
TikTok is letting some creators add product links from third-party affiliate networks, including Amazon, Walmart and Target, directly to their posts through a new integration.