Get your hobbit on with Google’s latest Chrome Experiment.
In advance of the theatrical release of “The Hobbit: The Desolation of Smaug” on Dec. 13, Google has created a Chrome Experiment that lets Tolkien fans enter the world of Middle-Earth. The interactive Chrome Experiment called “A Journey through Middle-earth,” is an adventure game of sorts that lets users explore various locations of Middle-Earth and encounter some of its characters. Users can click on different locations to learn about the history of that place: explore the crannies of Trollshaw Forest or the valleys of Rivendell, and they can try out different survival challenges.
When it comes to movies and TV shows that involve fantasy worlds — especially those with large, incredibly enthusiastic fan-bases — there is a rich opportunity to create online experiences that provide a way to enter those fantasy worlds. For example, last April HBO created a “Join the Realm” site for “Game of Thrones” fans to create their own houses and sigils; and Harry Potter fans got a fun treat in July when Google and Warner Bros. brought Diagon Alley to Google Street View.
The interactive experience was built with the help of digital creative agency North Kingdom and in collaboration with Warner Bros, New Line Cinema and Metro-Goldwyn-Mayer. It’s the first Chrome Experiment to bring this kind of 3D experience to mobile. “A Journey through Middle-Earth” works in Chrome for Android mobile and tablet devices. Most of the experience works on iPhones and iPads, but not all of it. More locations will become available in the coming weeks. And, as with any online experience, just watch out for trolls.
-
Jose Cuervo Tequila celebrates UFC’s 30th anniversary with Kevin Holland, Stephen “Wonderboy” Thompson ads
Mexico-based Jose Cuervo, is the first tequila brand to be a direct advertiser of the UFC with spots featuring UFC fighters Kevin Holland, a Cuervo ambassador, and Stephen "Wonderboy" Thompson.
-
Benjamin Moore is using OOH near big-box retailers to say their paint isn’t there, encouraging people shop local
The 140-year-old paint brand wants to make sure people know that it is only available at local retailers.
-
With advertising in flux, Twitter is outsourcing ad monetization to ad tech
Since May 13, Twitter has been selling ad inventory through the mobile advertising marketplace Inmobi.
-
SponsoredHow agencies’ relationships with RMNs are continuing to evolve in 2023
Sponsored by Best Buy Ads As retail media networks proliferate, agencies are increasingly identifying RMNs as valuable opportunities for their brand clients as they seek quality audience data, meaningful reporting and insights, and authentic and engaging ad formats and creative. However, there are many options for them to work through as they select RMN partners. […]
-
Two years in, Bose’s first CMO outlines his plan for the brand
It took a minute, but Bose is enjoying the benefits of having a CMO for the first time.
-
As America returns to the office, Xerox returns to advertising
As the next generation enters the workforce, Xerox tailors its ad strategy to them.
