TikTok’s uncertain future: the issues marketers should (and shouldn’t) fret over
A TikTok ban would require U.S. lawmakers to prove that the short-form video app is a genuine national security risk. So far, that hasn’t happened.
Maybe Web3 isn’t as dead as it would seem, as agencies play with new data-generating models
Agencies are continuing to invest in Web3 technologies in new ways, from client activations to data management.
Why real estate company Windermere is adding influencers to its marketing mix and spending half of its ad budget on them
Windermere is working with Seattle-based agency PB& as well as the home-focused publication Domino to partner with influencers like design influencer Max Humphrey.
SponsoredHow critical data pillars will increase brands’ confidence in CTV
Mario Diez, CEO, Peer39 With every quarter, the balance of TV viewership slips away from the traditional linear model and more towards connected TV. Less than half of the adults in the U.S. subscribe to cable or satellite, and fewer than half of the households watched linear TV daily in the second half of 2022. […]
Digiday+ Research: Agencies’ attitudes on secondary social platforms have seen ups and downs (especially on Twitter)
Digiday+ Research surveyed over 100 agency professionals, and found that agency clients' approach to the channels categorized as "other social platforms" has been somewhat erratic over the last year.
Why DOOH is a big draw for startups and direct response marketers
As digital ad channels, like social and paid search, become saturated and data privacy gets more restricted, startups and small businesses turn to DOOH to boost brand awareness.
Agencies get a bit of a bad rap when it comes to highfalutin job titles. The word “chief” is sometimes seemingly put in front a random assortment of digital buzzwords. The skeptic would say these very official-sounding titles are used to cover up a lack of deep capabilities. But the titles keep coming. The latest: chief technology catalyst. McCann is using the Consumer Electronics Show to roll out the latest iteration of the C-level exec at ad agencies. These CTCs are charged with a serious task: “driving technology innovation, including new models and partnerships, internally and externally in each of the company’s four operating regions.” Sounds like a lot of tech vendor meetings.The newly appointed CTCs are: Lori Schwartz for North America; Gregory Armshaw for Asia; for Europe: Mark Jackson for Europe; and Glauco Yasuda for Latin America.The CTCs are another move by McCann parent Interpublic Group to stay on top of tech trends. It brought on longtime digital ad exec Chad Stoller to lead its Emerging Media Lab, which was once led by Schwartz.
Digiday Top Stories