Life as a media buyer can be far from glamorous. The hours are long, the spreadsheets are boring, and the entry-level pay is meager.
But agency life does come with its perks, too. Media sellers are constantly striving to build closer relationships with the people they do business with, which affords buyers plenty of opportunities to eat, drink and be merry on somebody else’s dime.
Here’s what life as a media buyer looks like, as documented by media buyers in social media. It doesn’t look half bad. (UPDATE: Some buyer had second thoughts on their sharing and have deleted these photos from their accounts. Not all were taken at vendor-sponsored events, they said.)
There are weekends at Hamptons summer houses
You might be working 60-hour weeks, but there’s a good chance you’ll get to unwind during summer weekends at vendors’ Hamptons houses.
You get taken to plenty of free concerts
Practically every media buyer in New York City was at Jay-Z and Justin Timberlake’s Legends of the Summer shows this month. Going for several hundred dollars a pop, tickets were among the hottest (and most expensive) in town.
…and travel there in style
Let’s face it, it’s not every day you get picked up from work in a party bus complete with stripper pole.
Upfronts are a big deal
If you’re into celeb spotting and free drinks, the upfronts are the perfect place to be.
…and so are 212 parties
The upfronts are by no means only excuse for a party with industry peers.
Anyone for tennis?
You don’t have to be working on a sponsors’ account to bag tickets to the US Open.
Take me out to the ball game
Media buyers seem to go to a lot of ball games.
… after ball game …
Lots and lots of ball games.
And lots and lots of Soul Cycle
Suddenly, the word “exercise” becomes synonymous with spinning. Classes are pricey, but that’s where sales reps come in.
@NgawangChoney Thanks for kicking off your day with us!
— SoulCycle (@soulcycle) June 27, 2013
It’s not all wine and roses, however. Unfortunately, there’s often Lotus Notes to contend with.
That awkward moment when John Wren finds out #Publicis runs Lotus Notes.
— Bill Evans (@OhNoItsMrBill) July 30, 2013
Two years in, Bose’s first CMO outlines his plan for the brand
It took a minute, but Bose is enjoying the benefits of having a CMO for the first time.
As America returns to the office, Xerox returns to advertising
As the next generation enters the workforce, Xerox tailors its ad strategy to them.
Marketing Briefing: As Pride approaches, marketers should be ‘truly invested’ as marketing backlash continues
Marketers and agency execs say that this current moment will likely make clear the brands that are truly committed to supporting the LGBTQIA+ community and those that had simply made Pride an annual marketing moment.
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
Why Airbnb’s global head of marketing says in-housing agency critique is a fallacy
As the in-housing agency trend continues, Digiday talks to Airbnb about its strategy.
Gaming industry execs chime in on changing consumer habits and the the rise of AI in Q1 2023
The gaming industry's ascendance was checked in the first quarter of 2023, as brands and consumers decreased their spending in the sector in anticipation of a mounting recession.