McDonald’s Wants Your Short Film Idea in 140 Characters
You have 140 characters to come up with a story about Chicken McNuggets and a Big Mac: Go!
That’s the premise behind the new “140 Characters Films” from McDonald’s Canada. The fast food brand, with the help of agency Tribal Worldwide in Toronto, is asking fans to pitch short film ideas on Twitter @McD_Canada using the hashtag #MakeMyFilm or through the “140 Characters Films” site. McDonald’s will choose 12 of the best ideas to make into animated digital shorts, and prizes include include private movie screenings, movie passes and movie-theater gift cards.
Storylines must include at least one of McDonald’s “cast” of food-item characters: McNuggets, French Fries, Big Mac, McFlurry and McWrap. For example, @mrjordancohen tweeted this story line: “Mcflurry is an ex-marine who teaches English to inner-city Chicken Mcnuggets but in the end McNuggets teach McFlurry. #MakeMyFilm.”
Obviously, it’s pretty silly, but the length restrictions and absurdity of chicken-nugget characters could potentially make things fun. It’s like an exercise in absurdist micro-stories.
McDonald’s is the latest in brands trying out the crowdsourced short-film format. Just last week, Airbnb launched its Hollywood & Vines crowdsourced Vine film project, and last month, Lexus created a crowdsourced Instagram film, and Intel and Toshiba opened up submissions for its latest social film “The Power Inside.” We can probably expect to see more and more brands trying out crowdsourced short-form videos.
-
‘The worst of both worlds’: Confessions of an agency HR exec on the push and pull of returning to the office
In the latest edition of our Confessions series, in which we exchange anonymity for candor, we hear from an agency HR exec on the current Catch-22 situation many employers find themselves in.
-
Snapchat’s limitations are finally catching up — and marketers are noticing
If Snapchat really wants to push past the competition to be a leader in the ad space, it still faces an uphill battle to get its ads business back on track.
-
How a startup supplement brand is ramping up its TikTok strategy
As data privacy regulations muddy Facebook and Instagram targeting capabilities, a supplement startup is turning its attention to building community on TikTok.
-
Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Matthew Tilley, executive director, marketing, Vericast With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. While some shoppers may rein in their spending, others will still go all out despite a cloudy economic outlook. Given the current economic climate, consumers are […]
-
‘Taps into nostalgia’: Why Elysian Brewing is leveraging NBCUniversal’s Chucky to tout new beer
In celebration of all things Halloween, this beer is a limited release that celebrates the holiday and the horror genre just in time for season two of Chucky to premiere on Oct. 2.
-
Ex-Deloitte and Merkle execs form a new consultancy targeting middle-market companies
UpperRight has set its sights solidly on middle-market clients, and is guided by co-founders who both have decades of consulting and agency chops between them.
