Friday Five: People at Brands to Follow

The digital media industry starts and ends with the brands that pay the bills. Getting to know what’s on the minds of the decisionmakers at top marketers is pretty important to agencies and publishers alike. We culled through the accounts of some top brand marketers to find five worth following.

@babs26: Babs Rangaiah, vp global media innovation, Unilever

funny..this was the economist article about facebook 5 years ago..essentially calling them “hype” economist.com/node/9990635

@shivsingh: Shiv Singh, global head of digital, PepsiCo

@kdoohan: Kevin Doohan, head of digital marketing, Red Bull

Toyota takes to spamming Twitter for Camry Super Bowl ‘promotion’ but quickly stops. gr8sh.it/yDLQuo <-dumb followed by smart — Kevin Doohan (@kdoohan) February 8, 2012

 

@alewnes: Ann Lewnes, senior vice president of global marketing, Adobe

 

@bestbuycmo: Barry Judge, CMO, Best Buy

https://digiday.com/?p=6675

More in Marketing

Why — and how — ESL/FACEIT Group is spinning up its own esports streaming platform

Esports companies are still trying to figure out how to make competitive gaming profitable, and it’s encouraging news for a major league operator to dip its toes into the livestreaming game in order to more effectively monetize its core product. But EFG’s announcement also raises questions about the technology powering the venture. 

Person gaming

Candy giant Butterfinger doubles down on gaming with streamers and creators to reach younger audiences

Candy brand Butterfinger is making a bigger bet on gaming, increasing its media spend this year on gaming creators and streamers to boost brand awareness with younger shoppers.

Amazon wants a bigger slice of the DSP ad tech market

Over the last year or so, ad execs have noted how much Amazon’s ad tech has changed to become omnichannel in nature — i.e. more of a competitor to the two largest DSPs: The Trade Desk and Google’s DV360.