14 spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

Friday Five: People at Brands to Follow

The digital media industry starts and ends with the brands that pay the bills. Getting to know what’s on the minds of the decisionmakers at top marketers is pretty important to agencies and publishers alike. We culled through the accounts of some top brand marketers to find five worth following.

@babs26: Babs Rangaiah, vp global media innovation, Unilever

funny..this was the economist article about facebook 5 years ago..essentially calling them “hype” economist.com/node/9990635

@shivsingh: Shiv Singh, global head of digital, PepsiCo

@kdoohan: Kevin Doohan, head of digital marketing, Red Bull

Toyota takes to spamming Twitter for Camry Super Bowl ‘promotion’ but quickly stops. gr8sh.it/yDLQuo <-dumb followed by smart — Kevin Doohan (@kdoohan) February 8, 2012

 

@alewnes: Ann Lewnes, senior vice president of global marketing, Adobe

 

@bestbuycmo: Barry Judge, CMO, Best Buy

More in Marketing

By the numbers: Wall Street’s tough assessment of ad tech

Big Tech continues to dominate digital growth, triggering a Wall Street exodus, but are returns imminent?

CMOs are struggling to link AI visibility with sales

Brands are spending on tools that rate their visibility within LLM responses and AI search, but proving the commercial impact of GEO remedies isn’t easy.

Lifestyle brand Stanley 1913 adapts its marketing for the AI search era

The marketing it was doing worked well, but only for a human audience. The brand needed different approaches to ensure it was picked up by the AI platforms.