The digital media industry starts and ends with the brands that pay the bills. Getting to know what’s on the minds of the decisionmakers at top marketers is pretty important to agencies and publishers alike. We culled through the accounts of some top brand marketers to find five worth following.
@babs26: Babs Rangaiah, vp global media innovation, Unilever
funny..this was the economist article about facebook 5 years ago..essentially calling them “hype” economist.com/node/9990635
— babs rangaiah (@babs26) February 2, 2012
@shivsingh: Shiv Singh, global head of digital, PepsiCo
Amused how Apple is now more of a phone company that also sells computers (by revenue) — Shiv Singh (@shivsingh) January 25, 2012
@kdoohan: Kevin Doohan, head of digital marketing, Red Bull
Toyota takes to spamming Twitter for Camry Super Bowl ‘promotion’ but quickly stops. gr8sh.it/yDLQuo <-dumb followed by smart — Kevin Doohan (@kdoohan) February 8, 2012
@alewnes: Ann Lewnes, senior vice president of global marketing, Adobe
“Shit Ad Agencies Say.” Hilarious.Please ignore @Photoshop reference.And make the logo bigger.youtu.be/YCJe_lzVn9g #advertising
— Ann Lewnes (@alewnes) January 31, 2012
@bestbuycmo: Barry Judge, CMO, Best Buy
Did you know all of MIT’s course material is available online for free. Only 100 million people have downloaded that content. Unbelievable!
— Barry Judge (@BestBuyCMO) January 27, 2012
-
U by Kotex believes normalizing periods will help it reach millennials, Gen Z
U by Kotex is looking to continue with recent streaming ads, digital spots, banner ads, shopper marketing and influencer partnerships focused on “Normalizing Periods.”
-
How the push for anti-‘woke’ advertising could create controversy for brand startups
As some push back on inclusive marketing, startups with more to lose sound off.
-
Can Meta remain the ‘holy grail of paid advertising’ with challenges, challengers and Advantage+?
With more competitors and less solutions, advertisers sound off on Meta's social ad dominance.
-
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
-
Digiday+ Research Briefing: CMO Strategies — How marketers’ social platform budgets stack up
In this week's Digiday+ Research Briefing, we share focal points from Digiday's recently released reports on how marketers’ social platform budgets stack up, and how agencies are feeling less pessimistic about the death of the third-party cookie.
-
With TikTok star Keith Lee, Pepsi hopes to draw Gen Z to Black-owned restaurants
Pepsi is teaming up with TikTok food reviewer Keith Lee to promote the best Black-owned restaurants with a focus on Gen Z.
