The digital media industry starts and ends with the brands that pay the bills. Getting to know what’s on the minds of the decisionmakers at top marketers is pretty important to agencies and publishers alike. We culled through the accounts of some top brand marketers to find five worth following.
@babs26: Babs Rangaiah, vp global media innovation, Unilever
funny..this was the economist article about facebook 5 years ago..essentially calling them “hype” economist.com/node/9990635
— babs rangaiah (@babs26) February 2, 2012
@shivsingh: Shiv Singh, global head of digital, PepsiCo
Amused how Apple is now more of a phone company that also sells computers (by revenue) — Shiv Singh (@shivsingh) January 25, 2012
@kdoohan: Kevin Doohan, head of digital marketing, Red Bull
Toyota takes to spamming Twitter for Camry Super Bowl ‘promotion’ but quickly stops. gr8sh.it/yDLQuo <-dumb followed by smart — Kevin Doohan (@kdoohan) February 8, 2012
@alewnes: Ann Lewnes, senior vice president of global marketing, Adobe
“Shit Ad Agencies Say.” Hilarious.Please ignore @Photoshop reference.And make the logo bigger.youtu.be/YCJe_lzVn9g #advertising
— Ann Lewnes (@alewnes) January 31, 2012
@bestbuycmo: Barry Judge, CMO, Best Buy
Did you know all of MIT’s course material is available online for free. Only 100 million people have downloaded that content. Unbelievable!
— Barry Judge (@BestBuyCMO) January 27, 2012
More in Marketing
Ad Tech Briefing: Start-ups are now table stakes for the future of ad tech
Scaled ad tech companies need to maintain relationships with startups, when the sector is experiencing ongoing disruption due to AI.
Inside Kristi Argyilan’s RMN playbook: Lessons from the ‘godmother’ of retail media
Uber’s global head of advertising Kristi Argyilan says the future of retail media hinges on real-time relevance, brand differentiation, and breaking free from a one-size-fits-all playbook.
Digiday+ Research: More than half of marketers invest in TV and streaming, with an eye on impressions and branding
The majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and branding.