LAST CHANCE:

Nine passes left to attend the Digiday Publishing Summit

SECURE YOUR SEAT

Friday Five: People at Brands to Follow

The digital media industry starts and ends with the brands that pay the bills. Getting to know what’s on the minds of the decisionmakers at top marketers is pretty important to agencies and publishers alike. We culled through the accounts of some top brand marketers to find five worth following.

@babs26: Babs Rangaiah, vp global media innovation, Unilever

funny..this was the economist article about facebook 5 years ago..essentially calling them “hype” economist.com/node/9990635

@shivsingh: Shiv Singh, global head of digital, PepsiCo

@kdoohan: Kevin Doohan, head of digital marketing, Red Bull

Toyota takes to spamming Twitter for Camry Super Bowl ‘promotion’ but quickly stops. gr8sh.it/yDLQuo <-dumb followed by smart — Kevin Doohan (@kdoohan) February 8, 2012

 

@alewnes: Ann Lewnes, senior vice president of global marketing, Adobe

 

@bestbuycmo: Barry Judge, CMO, Best Buy

More in Marketing

‘Consumers are dying to get out of their houses’: How Cinemark’s CMO is getting people back to the movies

A look at how consumer demand looks in the movie industry and what other retailers can learn from Cinemark’s loyalty and membership programs.

Platform and agency execs recommended must-reads to unwind during busy periods

Senior execs from the likes of TikTok, Snap, OMD USA, Publicis London and more let us in on their favorite page-turners to unwind.

In Graphic Detail: AI adoption increases, but U.S. consumers are still wary

Digiday has charted the rise of generative AI, big tech’s investment into AI as well as agencies’ top use cases and consumer sentiment.