For many revelers, Burning Man begins at Home Depot
Burning Man is a weeklong refuge for free spirits, an exodus for those who want to break from the constraints of society and live creatively, unopposed by the inhibited.
Before these bohemians reach Black Rock Desert, Nevada, though, chances are you’ll find them at Home Depot.
The festival, which attracts around 60,000, preaches a philosophy based upon Ten Principles that serve as guidelines for behavior during the weeklong gathering. These include Gifting, which is sharing with other attendees without exchanging cash or trading. They also stand by Decommodification, meaning they create social environments untainted by commercialization or advertising: “We stand ready to protect our culture from such exploitation,” they write.
And then there’s Radical Self-Reliance: “Burning Man encourages the individual to discover, exercise and rely on his or her inner resources.”
Outer resources, though, are often required for practical reasons — and those are typically found at The Home Depot and other big box stores on the way to the desert, like Lowe’s Home Improvement and Walmart. Festival-goers will be spending the week on an arid patch of uninhabited land, so all necessities must be brought in from the outside. Materials are also needed to build the monstrous art installations that dot the festival’s patch of the desert for the week, including the festival’s 30-foot-tall namesake, “The Man,” symbolically burned at the gathering’s close.
Home Depot locations in the last-stop Nevada cities like Reno and Carson City anticipate this, creating special store sections — “Buy all your Burning Man gear here!” displays — around the time of the festival. Rubber bands, dust masks, tarp, rebar (reinforcing steel bars), water and rope see the biggest jump in sales before Burning Man.
For instance, tarp sales average 25,115 square feet a week; before Burning Man, that shoots to 126,000 square feet. Packages of rubber bands jump from 450 sold a week to 12,800. It’s not immediately clear (at least, to a non-so-called-“burner”) what the rubber bands are for, but the other resources are used for both weeklong survival and building those art installations.
In a blog post from this week, The Home Depot also encourages goers to stock up on hand sanitizer, locks, heavy duty tape, and glow-in-the-dark and fluorescent spray paints. Radical Self-Expression (Principle No. 5), with an assist from The Home Depot.
Other retailers in Fernley, Nevada, one of the last stops of civilization as the “burners” embark into the desert, have seen similar spikes in sales, thanks to the Burning Man-induced need for general resources. Walmart store manager Jim Thompson told the Las Vegas Sun last August that the store begins preparing for the event six weeks in advance to make sure they don’t run out of items like masks, water and sunscreen.
Image of El Pulpo Mechanico Flaming Steampunk Octopus courtesy of Duncan Rawlinson, Flickr
‘The pandemic fueled our growth’: Profitable since 2020, creator agency Fanbytes plots global expansion
FanBytes is profitable despite a creator economy that is tricky to navigate.
Member ExclusiveMarketing Briefing: Holiday season challenges are ‘the same as last year, if not more amplified’ making it a tricky time for marketers
Supply chain problems aren’t the only reason this year’s holiday marketing is more complicated.
‘There was nowhere to air it’: Why a CBD brand is leveraging digital video as part of its ad strategy
Two years after the Farm Bill legalized hemp, CBD brand Sagely Naturals is adding video advertising to its marketing strategy.
SponsoredMarketer’s playbook: Delivering performance alongside privacy
Jonathan Meltzer, director of marketing, ads privacy, platforms and measurement, Google One way to prepare any business for what’s next in 2021 and 2022 is to invest in data and insights. However, shifts in consumer expectations challenge even the most experienced marketing team to find safer ways to show people ads and measure campaigns. To […]
Consultancy businesses tried to promise they’d upstage agencies — it hasn’t really worked like that
So far this year there has been about $15 billion dollars worth of media billings by advertisers to marketing services businesses — none of which has gone to consulting firms.
Member ExclusiveDigiday+ Research: The future of agency work is remote(ish)
The share of agency professionals who said they do not want to return to full-time office work has risen by more than 40% this year.