Secure your place at the Digiday Publishing Summit in Vail, March 23-25
‘Make someone smile’: Execs sound off on the future of content marketing
Content marketing is undergoing major changes from all ends — from how platforms work to how to measure its efficacy.
At Digiday’s Content Marketing Forum in New York earlier this month, we gathered 500 content marketers to discuss the future of content marketing. We also asked execs to discuss what they’d learned, and how they are modernizing their toolkit to create their marketing campaigns.
The key hits:
- Tiffany Baehman, CMO of Cricket Wireless, says that the goal of her content strategy is to “make someone smile.”
- For Eva Valerio, the director of global digital, social and CRM at La Mer, influencers aren’t overrated, because there’s an opportunity for them to have a genuine connection in the beauty space, but we have also reached a point of inundation with them.
- On the other hand, Drew Pratt, group director of branded content with Havas Sports & Entertainment, wants to see influencer marketing on its way out.
- Greg Gittrich, chief content officer at Soulcycle, says newsletters are the newest content trend that he cannot get enough of, especially when they dive deep into specific topics.
See the full video below:
More in Marketing
In graphic detail: How Anthropic’s Pentagon refusal is paying off in downloads, brand trust and enterprise deals
OpenAI’s Pentagon deal seemed to spark uproar among its users, many of whom were against it. Anthropic’s refusal to agree to the terms was seen by users as the more trustworthy alternative.
How AI could disrupt retail media’s $38 billion search ad market
ChatGPT and other AI chatbots could divert shoppers from retailer sites, putting the $38B retail search market at risk.
‘Brand safety is moving from fear to curiosity’: Zefr’s Raddon on content-level accreditation – and what it exposes about the industry
The threat is no longer a discrete piece of bad content that a keyword list or a domain block can catch. Its volume.