‘Make someone smile’: Execs sound off on the future of content marketing
Content marketing is undergoing major changes from all ends — from how platforms work to how to measure its efficacy.
At Digiday’s Content Marketing Forum in New York earlier this month, we gathered 500 content marketers to discuss the future of content marketing. We also asked execs to discuss what they’d learned, and how they are modernizing their toolkit to create their marketing campaigns.
The key hits:
- Tiffany Baehman, CMO of Cricket Wireless, says that the goal of her content strategy is to “make someone smile.”
- For Eva Valerio, the director of global digital, social and CRM at La Mer, influencers aren’t overrated, because there’s an opportunity for them to have a genuine connection in the beauty space, but we have also reached a point of inundation with them.
- On the other hand, Drew Pratt, group director of branded content with Havas Sports & Entertainment, wants to see influencer marketing on its way out.
- Greg Gittrich, chief content officer at Soulcycle, says newsletters are the newest content trend that he cannot get enough of, especially when they dive deep into specific topics.
See the full video below:
More in Marketing
How the MAHA movement influenced food and beverage brands in 2025
The MAHA movement has come to stand for different things in different people’s eyes, depending on which initiatives they most closely follow.
Why Georgia-Pacific is turning its programmatic scrutinty to the sell side
The company is turning its attention to the sell side, zeroing in on the ad tech firms that move inventory for publishers — the supply-side platforms.
Future of Marketing Briefing: Why ‘just good enough’ is generative AI’s real threat to marketers
When characters and mascots are allowed to live inside generative systems, they stop being event-based and start becoming environmental.