LAST CHANCE:

Nine passes left to attend the Digiday Publishing Summit

SECURE YOUR SEAT

How luxury retailers are navigating Black Friday

Luxury retailers are wise to turn up their noses to Black Friday’s dark temptations.

While speculations that Black Friday is dead are overblown, the shopping holiday has indeed lost some of its appeal, mostly on the ground level. According to retail analyst company ShopperTrak, customers spent $10.4 billion on in-store purchases on Black Friday in 2015, a $1 billion drop from 2014.

To read the rest of this story, please visit Glossy.

More in Marketing

‘Consumers are dying to get out of their houses’: How Cinemark’s CMO is getting people back to the movies

A look at how consumer demand looks in the movie industry and what other retailers can learn from Cinemark’s loyalty and membership programs.

Platform and agency execs recommended must-reads to unwind during busy periods

Senior execs from the likes of TikTok, Snap, OMD USA, Publicis London and more let us in on their favorite page-turners to unwind.

In Graphic Detail: AI adoption increases, but U.S. consumers are still wary

Digiday has charted the rise of generative AI, big tech’s investment into AI as well as agencies’ top use cases and consumer sentiment.