Save 50% on a 3-month Digiday+ membership. Ends Dec 12.
It only took seven minutes for sales during this year’s Singles’ Day in China to hit $1 billion, and peak order volume, during the first house, hit a record-breaking 175,000 orders per second.
The scale of the one-day shopping event, centered around Alibaba’s shopping platforms Tmall and Taobao, has been magnetic to fashion brands hoping to boost overall revenue and connect with the Asian consumer. (While it originated in China in 1999, it has since expanded to include Hong Kong, Taiwan and Macau as well.) Even though discounting products and participating in a day associated with frantic bargain shopping might oppose the ethos of luxury brands, Singles’ Day has simply become too big to resist.
To read the rest of this story, please visit Glossy.
More in Marketing
‘A trader won’t need to leave our platform’: PMG builds its own CTV buying platform
The platform, called Alli Buyer Cloud, sits inside PMG’s broader operating system Alli. It’s currently in alpha testing with three clients.
Why 2026 could be Snap’s biggest year yet – according to one exec
Snap’s senior director of product marketing, Abby Laursen talked to Digiday about its campaign automation plans for 2026.
‘We just did the math’: The new baseline for ad tech transparency
Ad execs said the industry is shifting toward a renewed transparency push driven as much by day-to-day operational pressure as by principle.