Dating is a drag. Trying to find that perfect match in a sea of losers. Endless first dates that go nowhere. Potential partners who vanish without a warning. When you think about it, it’s kind of like … looking for a new agency: Reviews slog on endlessly. They’re expensive. And often, one side spends expends significant effort on the process only to find that it’s been abruptly dropped for a better option.
Pitcher, an app that touts itself as a “Tinder for marketers,” is here to disrupt that process. Developed by a creative duo from Amsterdam ad agency Woedend!, the app, available on iOS and Android, features a list of 80 of Amsterdam’s “best” shops, as determined by the Amsterdam Ad Blog.
“Instead of whining and complaining about the pitch situation in Holland, where clients are just asking for pitches instead of doing research into the which agencies are good, we decided to do something about it,” said creative director Merien Kunst.
Here’s how it works: brands set up a pitch, complete with title, a brand category, a campaign type and the number of agencies they want. They can set a “pitch fee” per agency. Then, the app searches a database of about 80 shops from the Amsterdam Ad Blog, and spits out anywhere between three and five agencies to choose from. Kunst said that the app looks at types of media the agency has worked with and the categories it has experience in to show you the most relevant shops.
Clients can click on the matches to get a short description of the agency and see some of the work it’s done. As with Tinder, brands can swipe left if they want to move on, and right to add a given agency to a shortlist. Then, clients can ask the agency to contact them directly, or call or email them themselves.
When this reporter tried it, the first agency that was shown was Woedend! itself — a coincidence, said co-creator Paul van Uden, who added that Woedend! isn’t the first match for every brand, as it “wouldn’t be right.” Still, the possibility of that outcome makes this as much an ad for the shop as anything else.
Van Uden said in that in the first day, the app was downloaded 200 times from the Apple App store. They don’t know how many pitches have been entered. “We don’t track the data,” he said. “We want to keep it private and we don’t check it because it would give us an edge.”
Why a DTC jewelry company is placing its bets on organic growth via TikTok
As TikTok continues to grow in popularity, a jewelry startup is hoping to capitalize on its organic growth.
‘Harder to dispute’: Ebiquity CEO on why advertisers are slowing spending in the Google-Facebook duopoly
It’s deja vu all over again with this sort of rhetoric. This time, though, it's not just big brands that are apprehensive about putting more dollars into Google or Facebook. It's the smaller ones -- the ones that account for the bulk of cash spent on those ads.
Member ExclusiveDigiday+ Research: Who will gain and who will lose when (if?) the third-party cookie goes away?
There is endless speculation about what the world without third-party cookies will look like -- or even if it will ever come to be. Digiday asked publishers, agencies and brands about who they think will gain and who they think will lose following the death of the third-party cookie.
SponsoredHow FIFA World Cup fans engage is changing and brands are paying attention
Emily Barfuss, Chief Marketing Officer, Tremor International At the root of every sport are two key characters: the athlete and the fan. The athletes may be the stars of the show, but without fans — without their energy, fervor, tangible support and wallets — sports matches and championships would all be very different games. From […]
Why a sports betting company will brand the new train line to MetLife Stadium
As part of this effort, a variety of print and digital assets have been developed, as well as the official rebranding of all of the NJ Transit system's signage and advertising to accommodate the new rail line. A clear understanding of the financial agreement was not provided.
How Squarespace is marketing more directly to the creator economy
With new features and ads, Squarespace is the latest tech company to market more directly to creators