Digiday is making an effort to focus on the people in the digital media industry and on what really makes them tick. That’s not just the high-level execs who have been around online since the late ’90s but the 20-something college grads who are in the trenches every day turning RFPs and insertion orders into actual revenues.
This meme that’s been floating around the social Web for the past day or so offers an insight into the life of the 20-something media buyer. As it points out, despite the rooftop parties and “tangible meetings,” daily life is more often filled with Excel spreadsheets and operational headaches.
More in Marketing
Zero-click search is changing how small brands show up online — and spend
To appease the AI powers that be, brands are prioritizing things like blogs, brand content and landing pages.
More creators, less money: Creator economy expansion leaves mid-tier creators behind
As brands get pickier and budgets tighten, mid-tier creators are finding fewer deals in the booming influencer economy.
‘Still not a top tier ad platform’: Advertisers on Linda Yaccarino’s departure as CEO of X
Linda Yaccarino — the CEO who was never really in charge.