Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Digiday is making an effort to focus on the people in the digital media industry and on what really makes them tick. That’s not just the high-level execs who have been around online since the late ’90s but the 20-something college grads who are in the trenches every day turning RFPs and insertion orders into actual revenues.
This meme that’s been floating around the social Web for the past day or so offers an insight into the life of the 20-something media buyer. As it points out, despite the rooftop parties and “tangible meetings,” daily life is more often filled with Excel spreadsheets and operational headaches.
More in Marketing
Amazon rebuilds its ad machine for the mass market
Now, the company is reorganizing how advertisers access and operate across that ecosystem.
Ad Tech Briefing: AppLovin’s AI-fueled surge and The Trade Desk’s stumble show where investors are placing their bets
Even as regulators probe AppLovin, investors piled in, while The Trade Desk’s solid quarter drew side-eyes, demonstrating the challenges of ad tech in the AI-era.
Why AI and synthetic social aren’t driving up creator value — yet
Despite the AI hype, marketers say the influx of synthetic social and mounting backlash to ‘AI slop’ isn’t likely to put a premium on human-created influencer content.
