Join us Sept. 14-16 in Miami to connect with top publishing leaders
Digiday is making an effort to focus on the people in the digital media industry and on what really makes them tick. That’s not just the high-level execs who have been around online since the late ’90s but the 20-something college grads who are in the trenches every day turning RFPs and insertion orders into actual revenues.
This meme that’s been floating around the social Web for the past day or so offers an insight into the life of the 20-something media buyer. As it points out, despite the rooftop parties and “tangible meetings,” daily life is more often filled with Excel spreadsheets and operational headaches.
More in Marketing
How DTC startups are using AI to scale more efficiently
Brand marketers are recreating the DTC playbook for the current agentic AI landscape.
How Unilever detergent brand Persil measures sports sponsorship impact
The fabric detergent brand sponsors Arsenal and F1 Academy. Brand boss Giovanna Gomes explains how it tracks the impact of those deals beyond just exposure.
Brand marketers are adopting fan-first social media strategies
Bigger brands are picking up a social playbook perfected by startup and scaleup marketers, having seen the results. But can it work at scale?
