Last chance to save, pass prices rise after October 20
While it often seems like agency folks are all drinking the same free-beer-fridge-ping-pong-all-day Kool Aid, sometimes they can be self-aware, self-deprecating and funny. Just check out this pretty awesome video, “The Agency Pronunciation Guide,” which has some fun with otherwise pretty boring agency names.
It would seem as though it is the work of Swedish agency Forsman & Bodenfors. It posted the video on its Facebook page, and at the end of the video it is the last agency named and actually has its full agency name pronounced. But those are the only clues so far that suggest it’s a creation of Forsman & Bodenfors, which even denied having anything to do with it on Twitter.
The video tutorial walks you through how to correctly pronounce agency names, like BBH — no, it’s not “bee-bee-ay-ch” — it’s “behhh,” like a bleating sheep. Duh. Just watch. You will be amazed at how you many agency names you’ve been butchering. (via Adfreak)
More in Marketing
How Publicis Group made AI pay off
That transformation has been years in the making. It started with Marcel in 2018 (before AI was cool).
Digiday+ Research: 5 charts on the state of retail media
Brands are boosting their retail media spending as networks drive sales and customer growth, according to new research from Modern Retail.
With OpenAds, The Trade Desk is rewriting what it means to be ‘buy-side’
The Trade Desk’s CEO just gave his sharpest take yet on why publishers have become a central focus for the company.