Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
While it often seems like agency folks are all drinking the same free-beer-fridge-ping-pong-all-day Kool Aid, sometimes they can be self-aware, self-deprecating and funny. Just check out this pretty awesome video, “The Agency Pronunciation Guide,” which has some fun with otherwise pretty boring agency names.
It would seem as though it is the work of Swedish agency Forsman & Bodenfors. It posted the video on its Facebook page, and at the end of the video it is the last agency named and actually has its full agency name pronounced. But those are the only clues so far that suggest it’s a creation of Forsman & Bodenfors, which even denied having anything to do with it on Twitter.
The video tutorial walks you through how to correctly pronounce agency names, like BBH — no, it’s not “bee-bee-ay-ch” — it’s “behhh,” like a bleating sheep. Duh. Just watch. You will be amazed at how you many agency names you’ve been butchering. (via Adfreak)
More in Marketing
The case for and against retail media networks as brand-building channels
Retail media networks pitch brand-building on shopper data, but ROI metrics, costs and budget fights hold them back.
Pinterest unveils new suite of ad tools, including Visual Search Ads, in its pitch to brands
For brands, Pinterest executives said, the opportunity is huge. Pinterest’s user base is growing and, importantly for many companies, young.
Future of Marketing Briefing: Creators are learning to pitch AEO, not just audiences
The next line in a creator’s pitch: I got cited