Kia is billing its 2014 compact sedan, the Kia Forte, as the car “loved by those who love technology.” And on that note, the car brand has taken to Facebook to create games to promote the car and its technophile features.
The Facebook app is called Kia Techathlete Games, and it includes five different games that correspond with Forte tech features. For example, the “Sla-La-La-Lom” game involves using voice-control on a computer with a microphone to navigate your way down a ski slope. This game is meant to highlight the 2014 Kia Forte’s voice-command navigation system. The “Gy-Row-Scope” game involves synching your smartphone to the computer to row your boat to the finish line. This game is meant to highlight the Forte’s smartphone synching abilities and digital jukebox.
Players can compete to get on the online leader board and for chances to win some tech gadget prizes like an Xbox Kinect, Go-Pro camera, Nike+ FuelBand and Beats by Dre headphones.
While the Facebook app itself isn’t anything mind-glowingly new or creative, it does showcase the brand’s product and its features that social media users would appreciate.
Image via Shutterstock
Brands stay silent on Tyre Nichols killing as marketers signal it as an industry backslide
Compared to the things that were said and acted upon during the murder of George Floyd and the protests that took place three years ago, many brands have been relatively quiet around Tyre Nichols.
Giant Spoon picks the Super Bowl to test ChatGPT’s marketing chops
As ChatGPT and AI rise in popularity, one marketing agency has chosen the Super Bowl to try out the technology's creative capabilities.
State Farm to skip out on a Super Bowl ad this year, going all in on TikTok instead
With a $7 million price tag, State Farm is skipping out on a traditional Super Bowl spot in favor of a TikTok campaign this year.
SponsoredAdvertising predictions that will shake up the media industry in 2023
Chris Kelly, CEO, Upwave Like many people, marketers and advertisers were ready to see 2022 come to a close. A year that started off promising was assailed by inflation, layoffs and the disastrous effects of RSV, the flu and additional COVID strains. Still, despite an uncertain outlook for 2023, there are plenty of reasons for […]
Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl
While Twitter has traditionally been the platform that marketers turn to for real-time marketing efforts during the Super Bowl, the shift in leadership and advertiser exodus over the last year has left its place in this year’s Big Game a question: Will its importance continue?
Digiday+ Research: Agencies’ clients more likely to invest in CTV over traditional TV
More than two-thirds of agencies said clients spend at least a little on TV marketing, Digiday+ Research found. And they're more likely to spend on CTV than traditional TV.