Eating fried chicken on your couch while watching football is no longer just eating fried chicken on your couch while watching football. Thanks to KFC, this activity now must be called “couchgating” and the fried chicken you are consuming while doing this good, old American pastime must, of course, be of the KFC variety.
KFC’s advertising agency Draftcb has come up with this so-called couchgating concept, which is meant to be a new take on the usual tailgating that I am told happens before football games. The beauty of couchgating is that it eliminates the need to even make the effort of traveling to a game.
KFC is breaking the campaign with the start of the NFL playoffs, when many millions will, in fact, be glued to their couches. Along with TV spots, the campaign also involves Facebook, Twitter conversations using the hashtag #couchgating, couchgating gear contest and email offers.
KFC’s Facebook page has important tips on how to couchgate, like tucking extra sauce in your couch so you don’t have to get up to get it.
And ladies, don’t feel left out of this whole football thing. Just watch the spot below. The one who takes this couchgating business the most seriously is a girl.
More in Marketing
Electronic Arts is betting that in-game ads can out-earn CTV
To make in-game ads stick, EA has built its own stack rather than rent one. Now it wants to shape the standards before anyone else does.
Future of Marketing Briefing: Why Bose is building an entertainment company
Bose has a new entertainment division. Its CMO hasn’t used a creative agency in five years. The two things are related.
The rise of pharma ad tech
Insiders say it comes at the cost of legacy platforms such as DSPs and SSPs.