Kellogg is trying out tweets as currency with its new pop-up shop in London. As The Next Web reports, people can go to the pop-up to buy Kellogg’s new crisps for the price of a tweet mentioning the Kellogg crisp and using the designated hashtag #tweetshop.

It’s a neat idea and a fun way to get brand recognition on Twitter. Uniqlo did something similar a little while ago by discounting clothing items every time someone tweeted about it. Social currency can work as an effective way for brands to get people to interact with them via social platforms. People get some essentially free stuff, and brands get social media engagement — it’s a win-win situation.

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