12 SPOTS LEFT:

Join us at the Digiday Publishing Summit from March 24-26 in Vail

VIEW EVENT

Juicy Couture Wants You to Watch and Shop

Kill two birds with one stone in this Terry Richardson-directed video for clothing brand Juicy Couture.

The video stars model Candice Swanepoel strutting and dancing her way through her day at Hollywood haunt Chateau Marmont. When you move your mouse over the video in different scenes you can see what Juicy Couture items she is wearing, which you can then click to buy.

The video is really nothing new or exciting, and it’s certainly pretty tame for a Terry Richardson video (no underage-looking girls taking off their tops or anything); but it’s a neat way to see the way clothes and accessorizes actually look on someone and have the option to buy as you watch.  

Story image via Juicy Couture 

https://digiday.com/?p=26812

More in Marketing

Streaming TV ad rates are falling and Amazon’s the anchor

Whether that holds for the rest of the year is anyone’s guess, but Amazon’s impact on ad pricing is already undeniable.

The Rundown: Why changing search habits matter for advertisers

Shifting search habits have put a dent in Google’s market dominance. It’s not the only company affected, though.

Snapchat’s SMB bet is paying off — but can it keep up the momentum?

Digiday caught up with Snap executive Sid Malhotra to get the lowdown on how important SMBs are to Snapchat’s overall ad revenue stream, what the platform can offer advertisers that its platform peers can’t, and what prevented advertisers from giving the company a proper chance — until now.