Join us Sept. 14-16 in Miami to connect with top publishing leaders
Kill two birds with one stone in this Terry Richardson-directed video for clothing brand Juicy Couture.
The video stars model Candice Swanepoel strutting and dancing her way through her day at Hollywood haunt Chateau Marmont. When you move your mouse over the video in different scenes you can see what Juicy Couture items she is wearing, which you can then click to buy.
The video is really nothing new or exciting, and it’s certainly pretty tame for a Terry Richardson video (no underage-looking girls taking off their tops or anything); but it’s a neat way to see the way clothes and accessorizes actually look on someone and have the option to buy as you watch.
Story image via Juicy Couture
More in Marketing
In Graphic Detail: How AI search has impacted the web traffic of over 50 advertisers
Data spanning one agency’s entire client roster shows the true impact of AI search on web traffic and conversions.
WTF are fandoms, and why are marketers chasing them?
Marketers want more than customers. They’re chasing fandom to turn audiences into communities.
OpenAI is sharpening its focus on enterprise advertisers
The company is hiring a dedicated marketing role aimed at positioning OpenAI as a ‘premium advertising platform for the world’s marketers’.