Juicy Couture Wants You to Watch and Shop

Kill two birds with one stone in this Terry Richardson-directed video for clothing brand Juicy Couture.

The video stars model Candice Swanepoel strutting and dancing her way through her day at Hollywood haunt Chateau Marmont. When you move your mouse over the video in different scenes you can see what Juicy Couture items she is wearing, which you can then click to buy.

The video is really nothing new or exciting, and it’s certainly pretty tame for a Terry Richardson video (no underage-looking girls taking off their tops or anything); but it’s a neat way to see the way clothes and accessorizes actually look on someone and have the option to buy as you watch.  

Story image via Juicy Couture 

More in Marketing

Electronic Arts is betting that in-game ads can out-earn CTV

To make in-game ads stick, EA has built its own stack rather than rent one. Now it wants to shape the standards before anyone else does.

Future of Marketing Briefing: Why Bose is building an entertainment company

Bose has a new entertainment division. Its CMO hasn’t used a creative agency in five years. The two things are related.

The rise of pharma ad tech

Insiders say it comes at the cost of legacy platforms such as DSPs and SSPs.