Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24
Kill two birds with one stone in this Terry Richardson-directed video for clothing brand Juicy Couture.
The video stars model Candice Swanepoel strutting and dancing her way through her day at Hollywood haunt Chateau Marmont. When you move your mouse over the video in different scenes you can see what Juicy Couture items she is wearing, which you can then click to buy.
The video is really nothing new or exciting, and it’s certainly pretty tame for a Terry Richardson video (no underage-looking girls taking off their tops or anything); but it’s a neat way to see the way clothes and accessorizes actually look on someone and have the option to buy as you watch.
Story image via Juicy Couture
More in Marketing
The real winners of March Madness? Brands that move fast on NIL deals
Companies across sectors, from footwear to personal care, are racing to sign college basketball players.
Brands turn niche news creators into a new earned media engine
Brands are shifting earned media strategies to tap niche news creators on social platforms.
Retailers turn to digital rebates as alcohol sales slump
Grocers and C-stores are turning to digital alcohol rebates to try to boost alcohol sales and digital engagement.