Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
Kill two birds with one stone in this Terry Richardson-directed video for clothing brand Juicy Couture.
The video stars model Candice Swanepoel strutting and dancing her way through her day at Hollywood haunt Chateau Marmont. When you move your mouse over the video in different scenes you can see what Juicy Couture items she is wearing, which you can then click to buy.
The video is really nothing new or exciting, and it’s certainly pretty tame for a Terry Richardson video (no underage-looking girls taking off their tops or anything); but it’s a neat way to see the way clothes and accessorizes actually look on someone and have the option to buy as you watch.
Story image via Juicy Couture
More in Marketing
‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.
Future of Marketing Briefing: Why top creators are taking fewer brand deals
The biggest creators are cutting their brand rosters and asking more of the partners they keep.
‘There’s nothing wrong with being a heritage brand’: How Revlon is updating its image by looking to the past
Revlon named musician and actress Teyana Taylor and country music star Megan Moroney as the faces of its “Revlon Be Unforgettable” campaign.