Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Kill two birds with one stone in this Terry Richardson-directed video for clothing brand Juicy Couture.
The video stars model Candice Swanepoel strutting and dancing her way through her day at Hollywood haunt Chateau Marmont. When you move your mouse over the video in different scenes you can see what Juicy Couture items she is wearing, which you can then click to buy.
The video is really nothing new or exciting, and it’s certainly pretty tame for a Terry Richardson video (no underage-looking girls taking off their tops or anything); but it’s a neat way to see the way clothes and accessorizes actually look on someone and have the option to buy as you watch.
Story image via Juicy Couture
More in Marketing
How AI is reinventing the holiday gift guide
Beyond driving immediate sales, brands this year are angling to get into gift guides to help them with SEO and GEO.
In Graphic Detail: The rise of micro dramas that are attracting big ad dollars
Micro dramas are attracting attention, so Digiday has charted the format’s revenue forecasts and viewership, to understand how we got here.
Independent agencies face new frontier as agency-in-a-box tools democratize creativity
AI-powered ‘agency-in-a-box’ tools are redefining the creative landscape, forcing independent agencies to innovate or be outpaced by automation.