Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Kill two birds with one stone in this Terry Richardson-directed video for clothing brand Juicy Couture.
The video stars model Candice Swanepoel strutting and dancing her way through her day at Hollywood haunt Chateau Marmont. When you move your mouse over the video in different scenes you can see what Juicy Couture items she is wearing, which you can then click to buy.
The video is really nothing new or exciting, and it’s certainly pretty tame for a Terry Richardson video (no underage-looking girls taking off their tops or anything); but it’s a neat way to see the way clothes and accessorizes actually look on someone and have the option to buy as you watch.
Story image via Juicy Couture
More in Marketing
Target bets on buzzy TikTok brands like Mellow Sleep to revamp its home category
This fall, there’s been a steady drumbeat of new brands launching in the big-box retailer’s home category.
Ruggable’s new ad spend strategy shifts focus to ShopMy creators
Ruggable is shaking up its marketing stack, pulling dollars our of Meta and into ShopMy creators ahead of a potential IPO.
Future of Marketing Briefing: The holdcos long, awkward courtship of the C-suite
What holdcos risk when they go over the CMO’s head.