Digiday Publishing Summit:

Connect with execs from The New York Times, TIME, Dotdash Meredith and many more

SECURE YOUR SEAT

Juicy Couture Wants You to Watch and Shop

Kill two birds with one stone in this Terry Richardson-directed video for clothing brand Juicy Couture.

The video stars model Candice Swanepoel strutting and dancing her way through her day at Hollywood haunt Chateau Marmont. When you move your mouse over the video in different scenes you can see what Juicy Couture items she is wearing, which you can then click to buy.

The video is really nothing new or exciting, and it’s certainly pretty tame for a Terry Richardson video (no underage-looking girls taking off their tops or anything); but it’s a neat way to see the way clothes and accessorizes actually look on someone and have the option to buy as you watch.  

Story image via Juicy Couture 

https://digiday.com/?p=26812

More in Marketing

Generative AI sparks brand safety concerns marketers know all too well

Despite concerns around brand misuse and IP, most marketers are sticking to traditional strategies.

‘Production is a big topic right now’: With AI moving beyond media, Publicis turns toward creative

The holdco is positioning AI as core infrastructure for ad production not just media buys.