Jon Stewart delivered his final moment of zen, capping off a week goodbyes.
This week, YouTube finally ditched its weird 301+ view count on viral videos in favor of an actually accurate number, much to the relief of creators looking to get off on their virality. Arby’s knocked out Whataburger for winning over Twitter by wedging itself into the ‘Daily Show.’ The biggest head-shaking moment came when Time revealed its derpy cover showing what little clue they have when it comes to picturing virtual reality. The biggest hip-shaking moment came when Lenny Kravitz had a bit of a wardrobe malfunction on stage. Finally, it wasn’t just you: it really did feel like everyone was out of the office this week. Here’s a look of what’s in and what’s out for the week ending of August 7.
More in Marketing
Future of Marketing Briefing: Media measurement is becoming an asset in boardroom theater
Major advertisers spent their quarterly earnings calls talking up media effectiveness efforts to analysts and shareholders this week. It suggests a shift in the way C-suites consider ad spend.
Nike, Lululemon hit with lawsuits alleging deceptive ‘phantom discounts’
In recent weeks, major global brands have been the subject of lawsuits alleging deceptive pricing strategies.
Inside Unilever’s 300,000 creator network: the logistics behind the headline number
Unilever says it works with 300,000 creators, but not all of them play the same role. Agency executives explain what that number means.