12 seats left:

Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

SECURE YOUR SEAT

The Dos & Don’ts in Mobile

Please click here to register for this webinar

More than 107 million people in the U.S. owned smartphones during the three months ending in April, up 6 percent versus January. Fifty percent of these consumers download apps and 49 percent of them browse the mobile Web, comScore reports. With so many eyes, mobile is becoming a must-have for publishers and brands.

Digiday has summoned Jonathan Stephen, head of mobile at JetBlue Airways, to discuss the ins and outs of mobile. Stephen will touch on what works and what does not work in terms of strategy, messaging, creative and placement. A Digiday editor will interview Stephen with a 30-minute question-and-answer period at the end, allowing attendees to pick the exec’s brain. Join us for just $129.99.

Points to be addressed will include:

• The biggest opportunities for brands and publishers with regard to mobile
• Tips on building the foundation for your mobile strategy
• What works and what doesn’t in mobile
• App vs. mobile Web vs. tablets
• SMS and push messaging as an operational tool
• Best practices for ad units and consumer engagement
• Mobile technologies and trends to keep your eyes on
• QR codes: Here to stay or a passing fad?

Please click here to register for this webinar

More in Marketing

Confessions of a crypto strategy exec who wants to spend ad money on X, but can’t

When not even the bigger spenders on X can give their ad dollars to the platform, that’s a concern.

Ad tech’s economy depends on float — and it’s getting pricier to keep it moving

The crunch has created an opening for a small set of financiers built specifically for ad tech’s quirks.

How Kalen Allen navigates brand safety and cultural polarization in the creator economy

As the line between politics and culture becomes more blurred, creators and influencers more often find themselves caught in the crosshairs.