In case you didn’t know, today is THE APOCALYPSE! But, I guess if you are reading this now you know it didn’t happen. We are all still here, so yay or whatever?
Jell-O wanted to have fun with this whole ridiculous notion that the world was coming to an end on Dec. 21, 2012 according to the Mayan calendar with its “Funpocolypse” campaign. The idea behind the campaign is that offering the Mayan gods something more exciting than the traditional vegetable offerings would help save the world from coming to an end. That something more exciting is of course Jell-O pudding, because nothing inspires benevolence and peace from angry Mayan gods more than a good old cup of semi-solid dessert food.
The campaign involved having people share the fun things they’d like to do before Dec. 21 just in case Jell-O was unable to save the world by tweeting @JELLO with hashtag #funpocalypse. Each day of the campaign until yesterday, 12 winners who shared their bucket lists were selected randomly and given $100 to put towards havig fun before the end of the world.
Jell-O also partnered with funny e-cards site Someecards to make special apocalypse-themed cards like these.
“The cards are an opportunity for brands to showcase their personality and offer consumers original content that speaks to their lifestyle and interests,” explained Someecard’s director of sales Kevin Johannesen.
The branded e-cards will run through Sat., with one final card that will be released to acknowledge that the world didn’t end.
Can Snap make it as an AR company?
The real question Snap faces is whether adding AR elements to its platform will help it continue growing in the face of competition and uncertainty.
How NFTs could evolve for brands — now that marketers know what they actually are
NFTs are finally growing out of crypto novelty into next-gen loyalty tools. Tyler Moebius, founder and CEO of SmartMedia Technologies, explains where else they can go.
Why digital clutter is driving brands to rethink the value of newspapers advertising
GE, Equinox, Take 5 Oil and agency TBWA New York are among those investing in newspaper ads to generate social media buzz in an ever-more cluttered digital environment.
SponsoredHow ad tech is tackling waste by optimizing supply chains
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it? A redundant, multiple-step process to ad delivery has become the norm, […]
The ‘retirement’ of M&M spokescandies raises questions about viral marketing, edgy content
Marketers have mixed feelings and questions about the value of viral, stunt marketing after M&M's "retirement" of its spokescandies.
With TikTok’s growing list of issues, should marketers think twice about the platform?
There is a growing list of issues that TikTok needs to resolve, but marketers seem unfazed and continue to be enthralled by the platform.