In case you didn’t know, today is THE APOCALYPSE! But, I guess if you are reading this now you know it didn’t happen. We are all still here, so yay or whatever?
Jell-O wanted to have fun with this whole ridiculous notion that the world was coming to an end on Dec. 21, 2012 according to the Mayan calendar with its “Funpocolypse” campaign. The idea behind the campaign is that offering the Mayan gods something more exciting than the traditional vegetable offerings would help save the world from coming to an end. That something more exciting is of course Jell-O pudding, because nothing inspires benevolence and peace from angry Mayan gods more than a good old cup of semi-solid dessert food.
The campaign involved having people share the fun things they’d like to do before Dec. 21 just in case Jell-O was unable to save the world by tweeting @JELLO with hashtag #funpocalypse. Each day of the campaign until yesterday, 12 winners who shared their bucket lists were selected randomly and given $100 to put towards havig fun before the end of the world.
Jell-O also partnered with funny e-cards site Someecards to make special apocalypse-themed cards like these.
“The cards are an opportunity for brands to showcase their personality and offer consumers original content that speaks to their lifestyle and interests,” explained Someecard’s director of sales Kevin Johannesen.
The branded e-cards will run through Sat., with one final card that will be released to acknowledge that the world didn’t end.
More in Marketing
WTF is the CMA — the Competition and Markets Authority
Why does the CMA’s opinion on Google’s Privacy Sandbox matter so much? Stick around to uncover why.
Marketing Briefing: How the ‘proliferation of boycotting’ has marketers working understand the real harm of brand blockades
While the reasons for the boycotts vary, there’s a recognition among marketers now that a brand boycott could happen regardless of their efforts – and for reasons outside of marketing and advertising – that will need to be dealt with.
Temu’s ad blitz exposes DTC turmoil: decoding the turbulent terrain
DTC marketers are pointing fingers at Temu, attributing the sharp surge in advertising costs across Meta’s ad platforms to its ad dollars.