Only ten seats remaining

Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4

REGISTER

JCPenney embraces its ‘period skirt’ after it goes viral

JCPenney doesn’t have a problem with this “bloody” dress. Period.

The department store is dealing with the Internet’s puzzled reaction to a picture of a crisp white skirt with a pink flower. Sounds normal, except after staring at it for a moment, it looks like the flower is a puddle blood over the woman’s pubic area.

The skirt was first spotted on Imgur, with the caption reading “really could’ve picked a better place for that flower design….” True.

The picture, posted last week, has garnered 240,00 views and is now making the rounds online. Here’s the post:

View post on imgur.com

JCPenney cheekily responded Thursday on Twitter, defending the skirt.

The tweet, which even includes a link to the (now 40 percent off) skirt, was received bloody positively. “#wellplayed,” tweeted one, with another writing “that’s hilarious.” JCPenney pointed us to the tweet when asked for comment.

More in Marketing

Thrive Market’s Amina Pasha believes brands that focus on trust will win in an AI-first world

Amina Pasha, CMO at Thrive Market, believes building trust can help brands differentiate themselves.

Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think

Brands are leaning more heavily on celebrity talent in advertising. Marketers see guaranteed wins in working with big names, but there are hidden risks.

With AI backlash building, marketers reconsider their approach

With AI hype giving way to skepticism, advertisers are reassessing how the technology fits into their workflows and brand positioning.