Save 50% on a 3-month Digiday+ membership. Ends Dec 12.
JCPenney doesn’t have a problem with this “bloody” dress. Period.
The department store is dealing with the Internet’s puzzled reaction to a picture of a crisp white skirt with a pink flower. Sounds normal, except after staring at it for a moment, it looks like the flower is a puddle blood over the woman’s pubic area.
The skirt was first spotted on Imgur, with the caption reading “really could’ve picked a better place for that flower design….” True.
The picture, posted last week, has garnered 240,00 views and is now making the rounds online. Here’s the post:
JCPenney cheekily responded Thursday on Twitter, defending the skirt.
We think it’s a fab skirt for any time of the month. Period. https://t.co/rCAjNiEw5Z https://t.co/0Zdzo1aWbs
— JCPenney (@jcpenney) April 7, 2016
The tweet, which even includes a link to the (now 40 percent off) skirt, was received bloody positively. “#wellplayed,” tweeted one, with another writing “that’s hilarious.” JCPenney pointed us to the tweet when asked for comment.
More in Marketing
‘We just did the math’: The new baseline for ad tech transparency
Ad execs said the industry is shifting toward a renewed transparency push driven as much by day-to-day operational pressure as by principle.
In Graphic Detail: Here’s what the creator economy is expected to look like in 2026
Digiday has charted its expected revenue, key platforms for creator content as well as what types of creators brands want to work with.
Ulta, Best Buy and Adidas dominate AI holiday shopping mentions
The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.