JCPenney doesn’t have a problem with this “bloody” dress. Period.
The department store is dealing with the Internet’s puzzled reaction to a picture of a crisp white skirt with a pink flower. Sounds normal, except after staring at it for a moment, it looks like the flower is a puddle blood over the woman’s pubic area.
The skirt was first spotted on Imgur, with the caption reading “really could’ve picked a better place for that flower design….” True.
The picture, posted last week, has garnered 240,00 views and is now making the rounds online. Here’s the post:
JCPenney cheekily responded Thursday on Twitter, defending the skirt.
We think it’s a fab skirt for any time of the month. Period. https://t.co/rCAjNiEw5Z https://t.co/0Zdzo1aWbs
— JCPenney (@jcpenney) April 7, 2016
The tweet, which even includes a link to the (now 40 percent off) skirt, was received bloody positively. “#wellplayed,” tweeted one, with another writing “that’s hilarious.” JCPenney pointed us to the tweet when asked for comment.
More in Marketing
CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign
CeraVe found that the NBA and Carmelo Anthony could give it access to a very diverse, engaged and Gen Z fandom.
Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying
Execs are already using AI agents to buy ads. At DPMS, they shared what’s worked (and what hasn’t) and the guardrails that the industry needs to put in place to future proof.
Future of Marketing Briefing: The brands winning at AI started with process not tech
The AI agent conversation is a distraction. Here’s what matters more.