Digiday Publishing Summit

Connect with execs from Axios, The New York Times, Paramount and more.

VIEW PASSES

JCPenney embraces its ‘period skirt’ after it goes viral

JCPenney doesn’t have a problem with this “bloody” dress. Period.

The department store is dealing with the Internet’s puzzled reaction to a picture of a crisp white skirt with a pink flower. Sounds normal, except after staring at it for a moment, it looks like the flower is a puddle blood over the woman’s pubic area.

The skirt was first spotted on Imgur, with the caption reading “really could’ve picked a better place for that flower design….” True.

The picture, posted last week, has garnered 240,00 views and is now making the rounds online. Here’s the post:

View post on imgur.com

JCPenney cheekily responded Thursday on Twitter, defending the skirt.

The tweet, which even includes a link to the (now 40 percent off) skirt, was received bloody positively. “#wellplayed,” tweeted one, with another writing “that’s hilarious.” JCPenney pointed us to the tweet when asked for comment.

More in Marketing

Dentsu strikes Meta deal to build plumbing for mass influencer activation

Top CMOs are assembling armies of creators, but many lack the infrastructure required to get the most out of them. A deal between Dentsu and Meta aims to fix that problem.

“Brands recognize the cultural dominance of podcasts”: global podcaster Mel Robbins talks AI, ad budgets and audience ownership

The global podcaster sat down with Digiday during her first-ever Cannes Lions — an event she now knows holds real value.

Dollar Shave Club’s bet: AI makes agencies optional, not obsolete

Dollar Shave Club makes 90% of its advertising in-house. AI is coming for the other 10%.