JCPenney joins retailers taking on Periscope

JCPenney is the latest retailer to use Periscope, hosting Eva Longoria for a Q&A session with her fans on the platform yesterday.

Longoria was live on JCPenney’s Periscope account at approximately 10 am CST, introducing fans to her new bedding collection and answering their questions from an exclusive launch event for the collection held in Los Angeles. It was the first foray onto Periscope, the live video streaming service from Twitter.