To drive sales of a new pair of pink sunglasses, J.Crew is taking a page out of sister brand Madewell’s playbook.
J.Crew’s first social media presale launches Tuesday, and with it, 50 pairs of the sunglasses will be released a week ahead of the official drop of the September 2016 collection. Through a link exclusively available on Instagram, J.Crew is offering the limited release to followers paying attention to the feed. Today, the retailer will post to Instagram Stories for the first time to tease the sale with photos of the sunglasses and messages to check back for more information. After the Stories teasers run, J.Crew will post an Instagram photo to its account with instructions on how to get one of the 50 pairs, selling for $128, through the photo and link to be shared on Tuesday.
To read the rest of this story, please visit Glossy.
More in Marketing
High stakes, big budgets: How brands are navigating a massive sports year
Global ad spend on sports has increased, and brands like Grey Goose, John Deere and Lavazza coffee brand are investing.
Amazon to issue 3.5% surcharge on fulfillment services as fuel, logistics costs rise
The surcharge will apply to Fulfillment by Amazon in the U.S. and Canada, as well as some cross-border and Buy With Prime services.
Fenty Beauty launches WhatsApp AI advisor as messaging becomes beauty’s next commerce channel
The experience allows users to chat directly with the brand in Whatsapp to get product recommendations, tutorials and reviews.