Join us Sept. 14-16 in Miami to connect with top publishing leaders
To drive sales of a new pair of pink sunglasses, J.Crew is taking a page out of sister brand Madewell’s playbook.
J.Crew’s first social media presale launches Tuesday, and with it, 50 pairs of the sunglasses will be released a week ahead of the official drop of the September 2016 collection. Through a link exclusively available on Instagram, J.Crew is offering the limited release to followers paying attention to the feed. Today, the retailer will post to Instagram Stories for the first time to tease the sale with photos of the sunglasses and messages to check back for more information. After the Stories teasers run, J.Crew will post an Instagram photo to its account with instructions on how to get one of the 50 pairs, selling for $128, through the photo and link to be shared on Tuesday.
To read the rest of this story, please visit Glossy.
More in Marketing
ANA updates efforts to standardize retail media network measurement
The ANA is hammering out guidelines around standardization of retail media measurement, on behalf of its member base of marketers
How DTC startups are using AI to scale more efficiently
Brand marketers are recreating the DTC playbook for the current agentic AI landscape.
How Unilever detergent brand Persil measures sports sponsorship impact
The fabric detergent brand sponsors Arsenal and F1 Academy. Brand boss Giovanna Gomes explains how it tracks the impact of those deals beyond just exposure.