7 spots left to attend:

Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit

SECURE YOUR SEAT

Introducing 2018’s Digiday Changemakers, honoring those modernizing media and marketing

Changemakers is part of the summer issue of Digiday Magazine, available exclusively to Digiday+ members. Subscribe here and use code CHANGEMAKERS for a 15 percent discount.

One thing that never gets old in media and marketing is the desire to rethink the status quo, challenge conventional wisdom and raise the bar. That impulse is evident in our second Changemakers list, where we spotlight people who are busy creating the future of media and marketing. A few themes dominated this list, including the battle against tech giants’ dominance of online advertising, solving the mystery shrouding where ad dollars are spent and putting a spotlight on bad workplace culture. Meet 50 people we are honoring for their contributions, every day, in making change a reality.

One note on our list: It’s very U.S. and U.K-centric, as we are based in New York and London. The changemakers were based on our reporting, so they focus on these markets (and Europe).

Click below to see this year’s class of Changemakers.

More in Marketing

Ikea’s CMO sees LLMs as the newest place a brand has to hold its line

LLMs have widened the brand. Ikea’s CMO thinks the basics still hold.

How many people does it take to run an agency? According to Bad Mktg, just two if you’re using AI

BaD Mktg is just two employees and a lot of AI to run the business and ideate. The secret to its success? The experience of the people leading the ideation.

‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors

The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.