SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

Introducing 2018’s Digiday Changemakers, honoring those modernizing media and marketing

Changemakers is part of the summer issue of Digiday Magazine, available exclusively to Digiday+ members. Subscribe here and use code CHANGEMAKERS for a 15 percent discount.

One thing that never gets old in media and marketing is the desire to rethink the status quo, challenge conventional wisdom and raise the bar. That impulse is evident in our second Changemakers list, where we spotlight people who are busy creating the future of media and marketing. A few themes dominated this list, including the battle against tech giants’ dominance of online advertising, solving the mystery shrouding where ad dollars are spent and putting a spotlight on bad workplace culture. Meet 50 people we are honoring for their contributions, every day, in making change a reality.

One note on our list: It’s very U.S. and U.K-centric, as we are based in New York and London. The changemakers were based on our reporting, so they focus on these markets (and Europe).

Click below to see this year’s class of Changemakers.

More in Marketing

Here’s what else a $8M, 30-second Super Bowl budget can purchase in 2026

Digiday once again takes a look at what $8 million can afford a buyer elsewhere elsewhere in the media landscape.

Illustration of 3 fists raised into the air in protest.

ICE has become a national issue for Target

More groups and activists outside of Minnesota have also been calling out Target’s relative silence on ICE activity in its home state.

WTF is Google’s Universal Commerce Protocol?

Google launched its UCP last month — a foundational layer which looks to enable agentic shopping within the tech giant’s ecosystem.