Introducing 2018’s Digiday Changemakers, honoring those modernizing media and marketing

Changemakers is part of the summer issue of Digiday Magazine, available exclusively to Digiday+ members. Subscribe here and use code CHANGEMAKERS for a 15 percent discount.

One thing that never gets old in media and marketing is the desire to rethink the status quo, challenge conventional wisdom and raise the bar. That impulse is evident in our second Changemakers list, where we spotlight people who are busy creating the future of media and marketing. A few themes dominated this list, including the battle against tech giants’ dominance of online advertising, solving the mystery shrouding where ad dollars are spent and putting a spotlight on bad workplace culture. Meet 50 people we are honoring for their contributions, every day, in making change a reality.

One note on our list: It’s very U.S. and U.K-centric, as we are based in New York and London. The changemakers were based on our reporting, so they focus on these markets (and Europe).

Click below to see this year’s class of Changemakers.

https://digiday.com/?p=290099

More in Marketing

Walmart deepens its metaverse presence with new e-commerce experience selling physical goods on Zepeto

Walmart’s decision to focus on virtual clothing items for its latest foray into the metaverse shows how the company has learned from its previous experiments in the space.

Brands are seeing an influx of traffic from ChatGPT and Google Gemini

DTC brands are grappling with how best to harness the traffic coming from AI chat tools like ChatGPT and Google Gemini.

‘I need those home runs’: TikTok viral brands plan a future without the For You Page

Brands that rode a wave of virality thanks to TikTok’s algorithm now grapple with the challenge of recreating virality elsewhere.