Internet mourns the retirement of noted subway advertiser Dr. Zizmor

Ads on the New York City subway are about to become less colorful now that Dr. Jonathan Zizmor has announced he’s finished.

The Daily News reports that he’s quietly closed his Midtown clinic and is done administering acid peels and botox treatments. The 70-year-old dermatologist is retiring. Zizmor became a micro-celebrity in New York due to his campy, cheesy and colorful subway ads that promised “beautiful clear skin” and other modern miracles.

Zizmor’s face has been glaring at passengers since the early 1980s, when he was one of the first doctors to advertise there. “I got a lot of heat when I started,” Zizmor said in 2009, adding “No one was on the subway … no one was even advertising.”

Soon after the news broke, Zizmor’s name started trending on Twitter as people mourned the end of an era:

Now we’ll have to just endure years of Casper and CitiBank ads.

https://digiday.com/?p=153857

More in Marketing

Why the New York Times is forging connections with gamers as it diversifies its audience

The New York Times is not becoming a gaming company. But as it continues to diversify its editorial offerings for the digital era, the Times has embraced puzzle gamers as one of its core captive audiences, and it is taking ample advantage of its advantageous positioning in the space in 2024.

Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace

Today’s marketing landscape is more fragmented than ever. Like consumer brands, business brands are looking to stand out in a crowded and competitive marketplace, making marketing tactics like streaming ads, influencers and humorous spots more appealing.

As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creators

The NBA’s star athletes are its greatest marketing asset.